Personal Trainer Marketing

personal trainer
Individual that may or may not hold any certification or degree in the related field of strength and conditioning. This person is commonly found in a private gym setting. (Former players, weight lifters, want-a-be coaches)
A person who creates custom individualized diet and exercise portfolios for the client.
A personal trainer is a person who helps people exercise. The scope of practice for a personal trainer is to enhance the components of fitness for the general, healthy population.

marketing
shopping at a market; "does the weekly marketing at the supermarket"
The action or business of promoting and selling products or services, including market research and advertising
selling: the exchange of goods for an agreed sum of money
the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing"