From John Mackey's paper: "Long-term profits are maximized by not making them
the primary goal. A business is best not thought of as
a machine with various factors of production working
in tandem to maximize profits. A business model more
in touch with our complex, post-modern, informationrich
world is that of a complex self-adaptive system of
interdependent constituencies. Management’s role is to
optimize the health and value of the entire complex,
evolving, and self-adaptive system. All of the various
constituencies connect together and affect one another.
If business managers optimize the health and value of
the entire interdependent system and the well-being of
all the major constituencies, the end result will also be
the highest long-term profits for the investors as well."
Reason Magazine - Rethinking the Social Responsibility of Business.pdf ViewDownload
Rethinking the Social Responsibility of Business
A Reason debate featuring Milton Friedman, Whole Foods' John Mackey, and Cypress
Semiconductor's T.J. Rodgers.
October 2005
A brief summary of Muhummad Yunus' definition of Social Business as described in his book "Creating a World without Poverty: Social Business and the Future of Capitalism".
A link to a series of essays and anecdotes articulate and illustrate FLOW ideas in various ways. FLOW is an organization dedicated to "Liberating the Entrepreneurial Spirit for good".
