Social Media Strategy

Currently I have developed social media strategies for the Administration on Aging (AoA).  I manage AoA's social media content on Facebook and YouTube.  Social media is being used by older adults as well as millennials. Checkout AoA's Facebook page and AoA's Social Media page.

Management of Website Redesigns

I assisted with the redesign of the main site of the Administration on Aging, www.AoA.gov. My role in this redesign included Web writing and editing, developing a Web content style guide, coaching content owners in the best practices of Web writing and moderating usability testing on the beta site.

I have also managed a successful Web site redesign for the American Gastroenterological Association. As the lead manager on this project I worked with designers and programmers on all aspects of the redesign including the editorial review of all content and testing all features prior to the launch of the new site. The new site features user-friendly navigation, new interactive features, and useful new content.

Web Writing and Editing

I have written engaging articles for e-newsletters, Web copy for redesigned sites, and the findings of usability testing. Read my articles and other writing.

Usability Research

My experience includes conducting usability testing on the websites of the U.S. Administration on Aging, including AoA.gov, Eldercare.gov and AoA's Intranet. I recruited participants, developed data collection tools (including pre-test questionnaires, post-test questionnaires and task scenarios), and wrote a report on the findings of the usability testing.