I like doing whatever it takes to make a company successful in a specific technology/product area. Of course, I need to be interested in that area. Things I find exciting: Stuff you can touch, feel and experience (like mobile software, OTT streaming, user experience design, photography, playing the guitar, art). Things I don't find exciting but will do if its for a technology I love: budgeting excel-sheets, revenue projections, actually listen to a market consultant. Things I don't find exciting and cannot do even if you paid me a million dollars: Theoretical physics, weight-lifting, and actually lots more.