4.35pm: Cambridgeshire Fire and Rescue Service crews are battling a blaze at the former Potter & Moore factory unit in Peterborough, they have confirmed 50 percent of the building is now affected by fire. The Morrisons store in Lincoln Road has been evacuated due to the smoke. Firefighters were called out at 2.05pm today (14th December) to the building at Mancetter Square, off Lincoln Road in Werrington. Cambs Fire has 10 fire appliances and 70 firefighters are currently on site, while the plumes of smoke could be seen for miles across the city and even from Sibson airfield. They are advising residents in the Mancetter Square area to keep windows and doors shut whilst fire is ongoing.

Is Michael Moore = Peter Grifiin from Family Guy? they certainly sound/look like each other.