June 2008... Google,  Mexico

Head of Corporate Communications and Public Affairs

Give form and procedures to the Global Communications and Public Affairs department in Mexico and Colombia.

Drive Google presence in Central America, Ecuador and the Hispanic Market.

Strengthening of relations with the local editors and journalists of all sources, special attention to developing relations with those which are not natural to Google such as Consumer, Women, National, Social, Culture and Business.

Coordination of Vint Cerf's high level agenda through Latin America.

Launch, hand in hand with marketing, strategic key adoption products such as Google Chrome (and a couple coming in the next few months)

Drive social initiatives such as Doodle 4 Google, Flu Trends and Google Grants.

January 2007 – Present GE Healthcare, Latin America

Marketing Communications Manager

PR Strategies for specific events, all P&L’s and customers. Translation and customization of press releases and business communications.

Tactical event and exhibits planning and development in our major Latin America operations.

Internal communication tools planning and development for Latin America. Bridge between US & LatAm communications.

Advertisement planning and development in major specialized magazines positioning both the corporate and product messaging.

December 2002 - January 2007 GE Corporate, México

Corporate Communications Manager

Implementation and standardization of new corporate image “ GE imagination at work” in Mexico and support for Latin America. Assessment for 6 GE markets and its 36 businesses: positioning events with clients, press and students (eg. First GE Day in Mexico).

Development and maintenance of communication tools for Mexico and leading efforts for Latin America. Intranet, web site, corporate brochures, corporate presentations.

Implementation of a Corporate Communications Strategy, both external and internal. Communication tool development, restructuring and /or re-branding (brochures, posters, Intranet, web site, customer events).

Creation of a full scale Communication Strategy for Mexico, to engage employees as advocates of the brand and the company. Worked on Best Practices for Latin America, and led business specific efforts.

Planning and assessment of Marketing and Communication strategies for our 6 GE Markets and its businesses. (GE Money, GE Commercial Finance, GE Industrial, GE Infrastructure, GE Healthcare, NBC Universal) as well as for the Latin America operations: Argentina, Brazil, Chile, Colombia, Costa Rica, Peru, and Venezuela.

Summer 2001 - Fall 2002

Mexican Securities Industry Association, Mexico

Communications Specialist

Lobbying for associated financial institutions on the securities market. Enhancing and strengthening media relations of associated members, resulting in an average growth of 15 news articles per year in the media to 160 positive articles in a six-month period.

Elaborating speeches and presentations for the President and Managing Director.

Coordinating and executing press conferences and journalist oriented seminars in the securities market.

Execution of the Third Latin American Round Table on Corporate Governance and of the Congress entitled Implementing the OAS and the OECD Conventions against Corruption: Working with the Private Sector, in coordination with the Organization for Economic Cooperation and Development (OECD) and other institutions.

Coordination of an internal project for the renewal of the Associations Corporate Image, which included the creation of an Identity Manual, revamping the association’s website, creating a quarterly informative bulletin, as well as the positioning strategy for the new image.

Successful orchestration of over 10 conferences for Universities, Entrepreneurial Organizations and Government Institutions.

Spring 2000-Summer 2001 Citibank, Mexico City, Mexico

Corporate Communications & Public Affairs Analyst

Planned, coordinated and realized E-business launch events to clients and press.

Organized and executed two New York Philharmonic Concerts in Mexico as well as a Chamber Concert for the MARCO Museum's 10^th Anniversary.

Responsible for organizing events such as cocktails, Christmas dinners and parties and corporate dinners, among others.

Member of the Corporate Communications Transitions Team working as liaison for the Banamex-Citibank fusion process.

Elaborated and developed Corporate Social Responsibility Programs for several members of the association

Organized and monitored Corporate Agendas for senior executives.

Master of Arts in Communications an Public Relations, Online, Universitat de Barcelona, Nov. 

Ongoing 2008-Dec 2010

Bachelor of Arts in General Psychology, Major in Organizational Psychology Universidad de las Americas, 2002 (Formerly Mexico City College)

GE Training: 1^st Generation Branding Leader World Wide, 1^st Generation Commercial Management Team Latin America. 1^st Communicating Creatively Workout.

Extracurricular activities

2008 Member of a Select PR Group in Mexico. Grupo de los 12

2006 Member of Institute for Public Relations

2000-2001 Student Council Culture Coordinator.

1998-1999 Student Council Communications Coordinator.

1997 Article published by the Educational Affairs Department "A Students Vision on Teaching".

1997-1998 Vice President founding committee for the Young Entrepreneurs Group for USEM Mexico (Mexico's Entrepreneurs Social Union)

LANGUAGES: Native in Spanish; Fluent in English; Advanced Portuguese

PERSONAL SKILLS: Strong interpersonal skills, highly developed communication abilities, creative thinking and problem solving.