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UK Golf Marketing Boot Camp Two Dates Only 24 - 25 Feb 2011, PGA National Training Academy, The Belfry
The Proven Marketing Strategies You’ll Learn, in The Golf Marketing Boot Camp Will Instantly Add at Least 25,000-100,000 Pounds to Your Club’s Bottom Line or I’ll Refund Every Penny, Let You Keep ALL 425 Pounds Worth of Money Generating Bonus Items…. AND Pay YOU 50 Pounds in Cash Right Out of My Wallet for Wasting Your Time!
”I have spent hundreds of hours at seminars and never learned
so much as I learned in one day at this Marketing Boot Camp!”
Dear PGA Professional. Club Owner, Secretary, or Marketing Director: Depending on how you answer these questions, you can ADD HUGE PROFITS to YOUR Club’s bottom line! Are you are sick and tired of mindless discounting by your competitors, decreasing play and falling revenues? Would you love to dominate the society, tournament or outings market in your area or find an endless stream of membership prospects? Would you like a guaranteed way to build REAL customer loyalty, increase participation in ALL your events and enjoy an endless stream of referrals while increasing your rates? Sign Me Up NOW Before the Price Goes Up & Show Me the £425 of Bonus Goodies If so then read on……… My name is Andrew Wood, President of Legendary Marketing. I’m considered by most in the golf industry to be the world’s foremost expert on golf marketing. I have written several books on golf marketing including The Golf Marketing Bible, publish the industry’s most widely read marketing e-zine and have done hundreds of seminars for the PGA and others -- but my credentials don’t really matter to you. What matters is YOUR RESULTS, that’s what you’re interested in and that’s the ONLY THING that I’m interested in. “If you want to make more money next year go to this Boot Camp. The information is great, the ideas clear and the learning environment FUN!” Randy Shannon, GM, Cross Creek Golf Club The Golf Marketing Boot Camp will provide your club with astonishing results. A complete BULLETPROOF BLUEPRINT to Golf Marketing success and PROFITS! You’ll get an in-depth look at the Legendary Marketing Golf Marketing Success System, a program so REVOLUTIONARY that we completely guarantee your club’s marketing success or your money back. I don’t know of anyone, in any business who is willing to put a year’s worth of time and labor into a project and then put their entire compensation at risk, but that’s exactly what we are doing. To make an offer that strong requires something different…and I have it! A complete step-by-step system for golf marketing success. Each component has been tried, tested and measured with dramatic success over the last 5 years. No matter what part of the country you are in, No matter what type of course you run, The Legendary Marketing Success System will increase revenues for your club. That’s the beauty of systems - they work anywhere!
This is a one-time opportunity to be on the cutting edge of the golf industry and learn first hand how all golf marketing will be done in the future. Every technique you learn - and there will be hundreds - will have an instant and practical application for the success of your club! Join us for two days of intensive marketing strategies that will change the way your club does business for the better! You will learn how to: Avoid the trap of the GIANT marketing misconception that sucks 97% of clubs’ marketing budgets down a black hole with no possible chance of a return for their money! Set up your marketing to take less time and deliver better results. · Dominate without discounting! · Generate an endless stream of quality leads for memberships. · Develop TRUE customer loyalty from daily fee players. · Make 100% of your marketing effective and trackable. · Grab the lion’s share of the outing business in your market! Plus real-world take-home examples of campaigns that generated hundreds of tee times and thousand of dollars. Sign Me Up NOW Before The Price Goes Up & Show Me the £1,500 of Bonus Goodies “The Legendary Marketing Boot Camp was by far, the most incredible marketing lesson I’ve ever had. Andrew’s insight of the golf business was exceptional.” Dan Sutton, Eagles Landing Section 1: How to Master the Art and Science of Great Golf Advertising that Always Works! You will discover why 80% of your marketing may be an insane waste of YOUR money. Plus a proven, sure-fire way to increase the response and profits of every ad you place and every letter you mail. I am talking about doubling or tripling your advertising effectiveness! In this section you’ll learn; · How not to get duped by graphic designers, ad agencies or magazine sales reps. Apply this quick and easy 10-point test to every ad and learn to spot a GUARANTEED DUD before you ever waste your money running the ad! · Why most clubs are seduced by the Law of Large Numbers and how to avoid the trap! · Why you should refuse to do any marketing that is not trackable and how to add a simple foolproof system to all of yours. · How to make your ad 30% easier to read and therefore more effective with a simple type style change! · How to write KILLER HEADLINES! · How to increase your response to every coupon by up to 33% simply by adding a simple graphic to the bottom corner of your coupon! · How to make your ad stand out even when your ad runs in a publication with 50 of your competitors. · Why your ad budget makes no sense and how to fix it so that every ad you place makes you money! · Case histories and how you can use proven MILLION DOLLAR ideas for your club.
Section 2: The Insider Guide to Successful Golf Internet Marketing The Internet offers you the fastest and most cost effective way to golf marketing success but only when used correctly, and in conjunction with strategic offline marketing. Cut through the myths and discover how to unlock the true potential of the Internet for your club. Discover: The step-by-step process that a course in Dublin used to build a complete e-mail and snail mail database of over 19,632 players in 48 hours!!! “Andrew offers hope to an industry in crisis, illustrating simple marketing concepts that can be used by anyone to generate more sales. The best real world education available.” Hunt Crosby, GM, River Run GC · How to get your e-mail read - 40% of all your e-mail is getting BLOCKED. Learn how to beat SPAM filters so your legitimate offer gets to your prospects and customers. · What e-mail promotions work the best without discounting - you’ll get ten specific examples. · Search engine SECRETS. This segment will teach you how to get your club to the top of the search engines. The simple trick every club can use to beat even the big boys. · How to avoid the top 25 fatal design errors and build a web site using 'advanced' design strategies I've proven to work -- you'll likely be SHOCKED by many of these! · The 4 critical elements your homepage must include to maximize your sales. If you're missing even ONE of these, you're losing thousands of dollars a season-- guaranteed! · How to structure your web site so visitors stay longer to explore... and book tee times, rooms, lessons and more…! · How to drive MASSIVE traffic to your Website. · How to automatically get players returning to your website every single month! · 50 stealth marketing tactics you can use to triple your e-mail database in 90 days or less. · The ultimate e-mail secret! Pull an 8.2% - 62.3% response on every mailing you send (compared to the embarrassing industry standard of just 0.3%)! · The 7 basic rules you must follow to avoid being accused of "spamming!" Without these 7 rules, you are in danger of being shut down by your ISP, being "blacklisted" by the "spam police," and worst of all, damaging your reputation with your subscribers!
Selling memberships is not as easy as it used to be! But if you use the latest tactics unveiled in the Boot Camp, while your competitors are complaining about the economy, you’ll be building a waiting list. Strategies I’ll share include; How one club sold 87 memberships at $25,000 a pop, spending only $30,000 using the Legendary Membership Success System. “Andrew’s Boot Camp has instilled hope that we may actually see measurable results from our marketing efforts”-Brian Kruhlak, Avalon
· The closely guarded secrets for qualifying prospective members for maximum results . · Why a 3-step membership process delivers more members than any other approach.
“The most proactive and profitable membership marketing program
I have seen in over 30 years in the golf industry” · The missing link - Why most clubs can’t sell memberships! · How to generate massive referrals - the nine secrets that will increase your referrals by 300% or more. · How to be a hero at your club by increasing participation in EVERY CLUB EVENT by 20-33% with practically no effort!
Sign Me Up NOW Before the Price Goes Up & Show Me the $3,000 of Bonus Goodies Section 4: How to Maximize Your Club’s Income with Perfect Positioning, Promotions, Packaging, and Pricing! Only one person in any market can use this single marketing secret to out-market every other club in town. You don’t have to be the biggest or the best - just have this one secret weapon.
· BLOCKBUSTER OFFERS - How to make astounding profits by a simple but ingenious way of restructuring your offers.= · The one simple strategy that Doral uses to get 200 pounds a round and how you can steal it to double your prices!!! · Discover how to DOMINATE the tournament market in your area to such a degree that you will be able to pick and choose exactly which events you want to host and forget the REST!!! · How to charge significantly higher event fees than your competitors and still win the business 9 times out of 10! · Offers that have produced over 500 tee times in just 48 hours! · How to fix a bad season in 30 days or less! · The 10 best promotional programs I’ve ever seen! Very few people truly understand the incredible income generating power of direct mail. Those who do are almost always millionaires and never have any problems in attracting business. There is simply no more predictable way to generate massive income than through direct response marketing. E-mail is catching up but it has still not surpassed the incredible power of a professional direct mail campaign. By the way if you think, as most people do, that no one reads anymore (the biggest myth in all of marketing) why are you on page 6 already? ….. em! I’ll tell you why because YOU ARE SMART, the information is interesting and the Money Back Guarantee is Intriguing, Now read on…. Insider secrets to direct response including: · Why most direct mail campaigns fail and how to avoid the common mistakes most clubs make. · NO direct mail letter should ever go out without first passing the 40-point direct mail checklist. Following these rules can increase response by 500%! · How to write million-dollar sales letters to generate memberships, outings, or real estate sales. “The combination of direct mail and telemarketing as laid out in the Legendary Membership Marketing Success System is by far the most cost effective way I have found to generate memberships leads” Rudy Virga, GM, Pine Barrens Golf Club, · How to write a killer headline that stops your intended audience cold, grabs them by the throat, and makes them instantly respond to your offer! (Find the right “trigger” words that will push your reader to drop everything to read your ad.) · Using the right “power words” will add so much urgency to your copy, your prospect won’t be able to sleep until he’s given you money. · The one envelope that no one in the history of civilization has ever NOT opened! · How to choose the right mailing list for exceptional response; many of them are junk, so it’s critical that you know how to tell the difference. ” Andrew’s information is unbeatable. We built a complete database of over 20,000 players with twenty golfing preferences in just 90 days and increased revenue in one of our shoulder months by an almost unbelievable 501%”
· Insider secrets of the world’s best copywriters - little known secrets that will give you the edge. · A quickie “Idiot’s Guide” to golf consumer psychology!(Instantly understand exactly what makes your customer tick... and learn how to tickle his “consumer hot buttons” to the point of frenzy.) · You’ll get millions of dollars worth of testing without the expense; take home a swipe file of the best-ever direct mail! · How to sell your prospect three different times in the same piece. Creating a compelling sales pitch using this method will immediately DOUBLE your response rates. Section 6: That’s not all! You’ll also discover; · Nine seldom-used techniques to double membership at virtually NO COST! · How to squeeze twice as much response from your ad budget. · How to get players coming back again and again with a customer loyalty program that is so simple that none of your competitors will ever figure it out!!! · How to spend less, yet drive more business! · Why you must break the rules of convention to dominate your market. · How to automate your follow up for guaranteed results. · How to increase play and actually raise your green fees! · How to sell golf real estate, as easily as joining dots…. · Plus much more! In fact I’ll share ideas with you that are so cunningly clever that you won’t be able to stop yourself from smiling just thinking about how you’ll implement them and the positive effect they will have on your business!!!! This isn’t brain surgery. But you don’t have time to “figure it out” on your own. I’ve already spent 20 critical years of working hard, hanging out with the great mentors of advertising, making the obvious mistakes, and following through on jaw-dropping successes. There is absolutely no sane reason why you should want to waste years of your own life attempting by trial and error, or by following the advice of dubious “experts”, to cover this same ground. Let me be your guide. I know the fastest direct path to get your club where you want to go. You’re Going to Earn Your Money BACK the Very First Time You Use Even ONE of The Secrets I Reveal to You! For most clubs, if what I teach you brings in just a FEW more members, outings, banquets or cash-in-hand daily-fee customers -- and gives you tactics to continue bringing in new customers -- you’re in a position to print money. In fact you’ll increase your cash flow in so many different ways you will wonder where all the money was hiding! Over 425 pounds of Bonus Manuals & Free Gifts for the First 20 people to enroll in the Golf Marketing Boot Camp When you add up all the value you'll receive from our cutting-edge bonus materials, it's like you got the entire 2-day Boot Camp for FREE! FREE BONUS #1 One Year “Gold Membership” to Cunningly Clever Golf Operator (200 Value)
FREE BONUS #2 Differentiate or Die (Value 75) The definitive manual on developing a winning USP (Unique Selling Position) for your club.
FREE BONUS #3 Fifty Ways to Triple Your E-mail Database in 90 Days or Less (Value 150) This price is ludicrously small compared to the money this 50 page manual will instantly generate for your club.
If you want to take a massive leap in your market, you need to ACT NOW! Space is limited and it’s first-come first-served basis ONLY. Remember, you’ll leave the Boot Camp with thousands of pounds worth of ideas, tactics and proven strategies plus an in-depth look at the Legendary Marketing Golf Marketing Success System. All of this can be put to instant use at your club…all for just PRICE Your Investment in the Golf Marketing Boot Camp includes: · 425 pounds worth of FREE bonus items (First 50 only) · Two amazing days of marketing strategies . · And with my Triple Money-Back Guarantee you have absolutely NOTHING TO LOSE! Triple Money Back Guarantee!! If you do not agree that the information we provide in the Legendary Marketing Golf Marketing Boot Camp can instantly be used at your club to make at least an extra 25,000-100,000 pounds in income I will: 1. Refund your entire investment! 2. Allow you to keep all 425 pounds worth of the bonus manuals and gifts! 3. And give you 50 pounds in CASH out of my wallet for wasting your time! If you can afford to turn down an offer like this, then you simply are not serious about wanting marketing success for your club! Take that one to the board and run it up the flagpole! You have nothing to lose and tens of thousands of dollars to gain. Enroll now. Space is STRICTLY LIMITED, for this once-in-a-lifetime event that will prove to be the biggest bargain of your entire business career! Call Now to Reserve Your Spot 01675 470333 or click here to sign up now before the registration fee goes up. All the Best, Andrew Wood,
President, P.S. Your investment in The Legendary Marketing Golf Marketing Boot Camp will be worth more than a new mower, more than a GPS system, even more than a new fleet of carts because the information provided here will go on paying dividends every year for the next decade for less than the cost of a full set of Pings. The ROI you get from your investment in the Legendary Marketing Golf Marketing Boot Camp will be greater than any investment you ever make in your li Dates have now been released for this event
PGA National Training Academy, 24th & 25th February 2011
Scottish Region, VENUE TBC, 21st & 22nd February 2011
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