Are you taking action on your web analytics data? Do you know what to do with all those metrics? How can you drive value for your business through your web analytics data?
Join us for our annual Google Analytics Master Class on Actionable Insights. Enjoy an afternoon packed with tips and insights from local and international web analytics professionals and speakers from the Google Analytics team. See how analytics helps drive value through case studies from the travel, fashion, retail, technology, and telecommunications industries. Walk away knowing how to improve your site's user experience and increase your marketing ROI.
Are there others in your office who are Analytics addicts? Then please forward this invitation on to them. The more the merrier!
When: Tuesday, 9 March 2010, 1.30pm - 6.00pm
Where:
Meritus Mandarin Orchard, Ballroom 1
333 Orchard Road
Singapore 238867
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Agenda & Speakers:
| 1:30 - 2:00pm |
Arrival & Registration
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| | Welcome
Julian Persaud, Managing Director, Google Southeast Asia |
| 2:00 - 2:20pm |
Keynote Address
Beth Liebert, Product Manager, Google Analytics |
| 2:20 - 2:40pm |
The Power of Segmentation
Barbara Pezzi, Director Webmarketing & Ecommerce, Swissotel
Learn how Swissotel leverages Google Analytics advanced segments to truly understand its visitors |
| 2:40 - 2:55pm | Google Analytics: Powerful. Flexible. Intelligent.
Stephanie Hsu, Google Analytics Specialist, Google
Google Analytics has come a long way in the last 12 months. Learn what new features now make Google Analytics a truly Powerful, Flexible, and Intelligent measurement tool. |
| 2:55 - 3:10pm |
Taming the HiPPO
Adrian Tan, Director, Online Marketing Services, clickTRUE
clickTRUE share their secrets on overcoming the demands of the Highest Paid Person's Opinion (HiPPO) to drive real value for business |
| 3:10 - 3:20pm |
Shaping the Funnel
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Learn how Amari Hotels used Google Analytics goal funnel reports to optimise their online sales flow to generate more reservations |
| 3:20 - 3:30pm |
Optimising AdWords with Google Analytics Data
Lianne Mateo, Google Analytics Specialist, Google Southeast Asia
Iris Cheng, Google Analytics Specialist, Google Asia Pacific
Find out how Google's own Google Analytics Specialists optimise AdWords campaigns for increased returns on investment (ROI) |
| 3:30 - 3:40pm |
Redesigning Plasa.com
Justin Lee, PointStar
PointStar share their experiences working with mobile analytics and insights for Plasa.com, Telkomsel Indonesia's community portal |
| 3:40 - 3:55pm |
Tea Break |
| 3:55 - 4:05pm |
Optimising Raffles Hotels and Resorts
Rajitha Dahanayake, CEO, eMarketingEye
Find out how eMarketingEye have helped Raffles Hotel understand and optimise their AdWords traffic with the help of Google Analytics reports |
| 4:05 - 4:20pm |
Better Landing Pages with Google Website Optimiser
Jon Stona, Regional Product Marketing Manager, Google Asia Pacific
Test different landing page designs with Google Website Optimiser and get more visitors converting on your site | | 4:20 - 4:30pm |
Price Testing - The Holy Grail of Marketing
Rachit Dayal, CEO, Happy Marketer
Happy Marketer share their experiences price testing for Genopal.com with Google Website Optimiser |
| 4:30 - 4:45pm |
Catching Up with Trends: Other Data Sources To Help Your Business Succeed
Madona Michael, Account Strategist, Google Southeast Asia
Learn how to augment your Google Analytics insights with Insights for Search, Google Ad Planner, and YouTube Insights |
| 4:45 - 4:55pm |
Google Analytics Resources
Dinesh Jain, Google Analytics Specialist, Google India
Inspired to start making full use of Google Analytics? Learn more about the available educational resources |
| 4:55 - 5:05pm |
10 Things to do Today
Vinoaj Vijeyakumaar, Customer Solutions Engineer, Google Southeast Asia
Stephanie Hsu, Google Analytics Specialist, Google
By now your mind is racing with the possibilities Google Analytics holds for your business. We've distilled everything down to 10 actionable items for when you leave our Master Class |
| 5:05 - 5:25pm |
Panel Discussion and Q&A
Panelists: Beth Liebert, Barbara Pezzi, and Hugh Gage (Web Analytics Wednesdays Singapore) |
| 5:25 - 6:30pm |
Networking Session
Hosted by Web Analytics Wednesdays Singapore |
Inquiries:
+65 6506 0961
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Google and the Google logo are registered trademarks of Google Inc.
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