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•Advertisers focus more attention on growing Chinese consumer market |
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The San Francisco Bay Area Chinese population is approaching 600,000 as they become a vital part of the regions general economic growth. As significant players in the workforce and with increasing purchasing power, the Chinese population is receiving significantly increased attention from advertisers through Chinese media.
•Most of the Chinese in Northern California live in the immediate San Francisco Bay Area that includes San Francisco, Alameda, San Mateo, Santa Clara and Contra Costa counties.
The US Census 2000 population figures reflect the growing presence of the Chinese consumer in the Bay Area market. |
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•KMTP32 & DTV33.2 market coverage
| •ALAMEDA
•BENICIA
•BERKELEY
•BRENTWOOD
•BURLINGAME
•CALISTOGA
•CASTRO VALLEY
•CONCORD
•CUPERTINO
•DUBLIN
•FREMONT
•GEYSER PEAK
•GILROY
•GOLDEN GATEWAY CENTER
•HAYWARD
•KNOX SRO
•LAFAYETTE |
•LOS ALTOS HILLS
•LOS GATOS
•MARIN CITY
•MARTINEZ
•MILPITAS
•MOUNTAIN VIEW
•NAPA
•NEWARK
•NOBLE TOWERS APTS
•NOVATO
•OAK CENTER TOWERS
•OAKLAND
•PACIFICA
•PALO ALTO
•PETALUMA
•PINOLE
•PITTSBURG |
•PORTOLA VALLEY
•RICHMOND
•SAN BRUNO
•SAN FRANCISCO
•SAN JOSE
•SAN MATEO
•SAN PABLO
•SANTA CLARA
•SEQUOIAS PORTOLA VAL
•SONOMA
•SUNNYVALE
•UNION CITY
•VALLEJO
•WALNUT CREEK
•WOODSIDE
•Not all cities listed |
“Amazing Diana" Monday – Thursday (Monday to Thursday 5 times/day )
Comcast cable KMTP32 Free to air, 6:30pm
Digital33.2.Free to air 10:30pm,6:30am,10:30am,2:30pm. Program Sponsor
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Program Sponsor |
Program Sponsor |
Title Sponsor |
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24 Minutes Interview |
$1600 / Interview, Prepaid |
$700/show
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16 Minutes Interview |
$1200 / Interview, Prepaid |
$500/show |
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8 Minutes Interview |
$ 800 / Interview, Prepaid |
$400/show |
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| Each program is based on 2 guest speaker interviewing within 1hour studio video recording. Extra fee may be charged if more than one hour videoing, special editing or outside studio shooting. Production fee for 30 seconds maybe charged
30" AD Spot Rate $250
廣告特惠價請電 Special rate please call﹕408 396 2601
BAY AREA CHINESE DEMOGRAPHICS
ISA research reve.als the following demographic information about Bay Area Chinese(2003):
San Francisco 152,620 Alameda County 112,006 San Mateo County 48,996 Santa Clara County 115,781 5-County Total 458,351
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Education
Less than high school11%
High school22%
Some college or technical 21%
College 24%
Postgraduate15%
Refused infor 7% |
Income
Income Under 25K 22%
25K-34.9K8%
35K-49.9K6%
50K-74.9K7%
75K-99.9K8%
100K+8%
Refused information36%
Average$49.000 |
Age
18-24 8%
25-34 19%
35-44 25%
45-54 17%
55-64 10%
65+ 12%
Refused infor 9%
Average44years |
Homeowners
Owned 55%
Rent38%
Refused information7% |
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Household size
1 11%
2 20%
3 17%
4 26%
5 10%
6 or more 8%
Refused info 7%
Average 3.4 |
Years in America
5 or less 16%
6-10 28%
11-15 13%
16-20 15%
21+ 16%
Refused information10%
Average14years |
Country of Birth
China/Mainland 49%
Hong Kong 18%
Taiwan 18%
United States 7%
All Others 4% |
Child Under 18 Yes 41%
No 50%
Refused information 9%
Gender
Male 48%
Female 52% |
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Outside video with cameraman |
$500/1 camera or photographer first 3 hours
$200/ per extra hour |
$800/2 cameras 1 photographer, first 3 hours
$400/an extra hour |
$1100/3cameras first 3 hours
$600/ extra hour |
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Rent Video Camera
Deposit:$6000/set, $4000/camera only |
$150/day Sony HD camera with wired mic
$30/day professional tripod |
On-camera hard disk$60/day |
$30/day Per Wireless micraphone |
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Editing |
$200/Per 30 minutes rough editing |
Frame at different price |
Advanced editing at different price |
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Studio Video
With Cameraman
without sponsoring TV program |
$300/2 cameras first 2 hour, |
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