Public Relations: Strategies and Tactics (9th Edition)

Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media.

My mom when she was still in HS. "like mother like daughter. haha" EDUCATIONAL BACKGROUND Post Graduate: M.A. Governmental Management (units only) Pamantasan ng Lungsod ng Maynila SY 1998-1999 Bachelors Degree: B.S. Mass Communication, magna cum laude Junior Council Elder, University Church Editor-in-Chief, Portal Yearbook ‘84 Editor-in-Chief, Parish News Silliman University, 1984 High School: Diploma, First Honorable Mention Gerry Roxas Gold Medal for Leadership Editor-in Chief, Junior Sillimanian Silliman University High School, 1980 Elementary: Diploma, First Honorable Mention Editor-in-Chief, Stones & Pebbles Silliman University Elementary School, 1976 OTHER ACADEMIC ACHIEVEMENTS 1984Gold Tablet Citation, University Honors Best College Extemporaneous Speaker Most Outstanding Student of the Year 1983College Honors with Scholarship Key Most Outstanding Junior Student of the Year Quill Award for Outstanding Journalism Honors Course 100 Award for Outstanding Scholarship 1982College Honors Most Outstanding Sophomore Student of the Year 1981School Honors Most Outstanding Freshman Student of the Year 1980Bronze Award for Academic Accomplishment Gerry Roxas Gold Medal Award for Leadership CONGRESSIONAL/LEGISLATIVE EXPERIENCE 14th Congress - July 2008 to the present (simultaneous service) Chief Legislative Consultant/Speechwriter Rep. Jaime C. Lopez (2nd District, Manila – Chairman on Banks and Financial Intermediaries) Freelance Speechwriter and Bill Drafter Various Other Members House of Representatives 13th Congress - July 2004 to July 2007 (simultaneous service) Chief Legislative Consultant/Speechwriter Rep. Benasing O. Macarambon, Jr. (2nd District, Lanao del Sur – Chairman on Agriculture, Food & Fisheries) Chief Legislative Consultant/Speechwriter Rep. Jaime C. Lopez (2nd District, Manila – Chairman on Banks and Financial Intermediaries) Freelance Speechwriter and Bill Drafter Various Other Members House of Representatives 12th Congress - July 2001 to June 2004 (simultaneous service) Acting Chief of Staff/Chief Legislative Consultant Rep. Benasing O. Macarambon, Jr. (2nd District, Lanao del Sur – Deputy Majority Leader) Chief Legislative Consultant Rep. Jaime C. Lopez (2nd District, Manila – Chairman on Banks and Financial Intermediaries) Publicist/Book Writer/Speechwriter Rep. Augusto Boboy Syjuco (2nd District, Iloilo – Chairman on Suffrage) Adviser/Consultant-on-Call/Speechwriter Rep. Rodolfo C. Bacani (4th District, Manila – Chairman on Science & Technology) Rep. Herminio G. Teves (3rd District, Negros Oriental – Vice Chairman on Ways & Means) Rep. Hussin U. Amin (Lone District, Jolo – Minority Leader) 11th Congress - July 1998 to June 2001 (simultaneous service) Chief of Staff Rep. Abdullah S. Mangotara (2nd District, Lanao del Norte – Chairman on Agrarian Reform) Concurrent Acting Chief of Staff Rep. Marcial C. Punzalan, Jr. (2nd District, Quezon – Chairman on Trade and Industry) Chief Consultant/Consultant-on-Call Rep. Benasing O. Macarambon, Jr. (2nd District, Lanao del Sur – Vice Chairman on Suffrage) Rep. Rodolfo C. Bacani (4th District, Manila – Vice Chairman on Housing) Rep. Leandro B. Verceles, Jr. (Lone District, Catanduanes – Senior Vice Chairman on Appropriations) Rep. Rodolfo T. Tuazon (1st District, Samar – Chairman on Transportation & Communications) Rep. Gregorio T. Ipong (2nd District, North Cotabato – Vice Chairman on Agrarian Reform) Rep. Herminio G. Teves (3rd District, Negros Oriental – Vice Chairman on Ways & Means) 10th Congress - July 1995 to June 1998(simultaneous service) Chief of Staff Rep. Jaime C. Lopez (2nd District, Manila – Chairman on Foreign Affairs) Chief, Secretariat to the House Delegation Asia Pacific Economic Conference (APEC) in Manila Chief Consultant Rep. Abdullah S. Mangotara (2nd District, Lanao del Norte – Vice Chairman on Agrarian Reform) Chief Consultant Rep. Marcial C. Punzalan, Jr. (2nd District, Quezon – Vice Chairman on Energy) Adviser/Consultant-on-Call Rep. Rodolfo T. Tuazon (1st District, Samar) Adviser/Consultant-on-Call Rep. Leandro B. Verceles, Jr. (Lone District, Catanduanes) 9th Congress - July 1992 to June 1995(consecutive service) Chief of Staff Rep. Elnorita P. Tugung (Lone District, Basilan – Vice Chairman on Education) Supervising Legislative Officer II Rep. Margarito B. Teves (3rd District, Negros Oriental – Chairman on Economic Affairs) Publications Consultant Congressional Planning & Budget Office Congressional Economic Planning Service 8th Congress - July 1987 to June 1992(simultaneous service) Executive Secretary Rep. Miguel L. Romero (2nd District, Negros Oriental – Vice Chairman, Commission on Appointments) Consultant Rep. Margarito B. Teves (3rd District, Negros Oriental – Chairman on Economic Affairs) OTHER PROFESSIONAL EXPERIENCES Consultant-in-Charge Public Infor

Dr Mitra Vasisht was born in the State of Tamil Nadu, India on 28th May, 1950. Dr. Mitra Vasisht is a career diplomat of the 1975 batch of the Indian Foreign Service (IFS). She holds a Masters’ Degrees in Economics, and Law. She also holds a Master’s degree International Public Policy from Johns Hopkins School of Advanced International Studies (SAIS), USA and a doctorate in International Relations from USA. In her distinguished diplomatic career she has served in the Indian Missions in Vienna, Thimpu and New York in addition to important assignments in New Delhi in the Americas, UN, Northern and South East Asia divisions. She has also served twice on deputation – once to the Regional Passport Office, Madras, and more recently, to the United Nations Development Programme (in its Thailand office) and the United Nations Population Fund in New York. Her areas of special professional interest have included bilateral relations with India’s neighbours, multilateral negotiations in the UN and relations with countries of South America and the Caribbean. Since June 2005, she is serving as the Ambassador of the Republic India to Cuba, Dominican Republic and Haiti. Her hobbies include languages, classical Indian and Western music, painting, reading and sports. She has language competency in Hindi, Tamil, English, French, Spanish, German and Russian. Dr. Vasisht is married to Mr. Anil Vasisht who is with the UN Mission in Kosovo. Their son, daughter and daughter-in-law are all in Finance and live and work in New York, USA.

Public relations was among the first industries to harness the power of the Internet. But along with business and the rest of the world, PR has changed in the digital age. "The AMA Handbook of Public Relations" is written to help PR professionals merge their traditional and Web-based campaigns into a powerful multi-faceted public image machine while protecting their clients and themselves from negative attention and cyber-sabotage. Readers will learn how to work with trade and consumer media, leverage technology including blogs, podcasts and social networking sites, monitor the Web, manage rumors and crises and quantify online PR efforts and the results they create.