Prior to your appointment with Jeff you will receive a market analysis about the value of your home.  The purpose of the Comparative Market Analysis is to determine the value of your home in the eyes of a buyer.  Buyers determine value by comparison shopping.  They look at the price of your home based on its features and benefits, and compare it with the features and benefits of similar homes that have sold recently or are currently on the market.

Among home buyers and buyers’ agents it is assumed that short sales often take much longer to complete than a regular sale.  This is because, as seller and agent, we are negotiating not only with a buyer but also with the lien holder(s) who have a loan or loans on your property.  In order to sell a home through the short sale process, it has to be the best priced home in the area.  If your home is not the best priced home in the area based upon features, size, age and other factors, then potential buyers will simply shop for a home that can close within about thirty days after their offer is accepted.  If your home is priced aggressively or is a unique value based on its features and benefits, it will attract buyers who are willing to wait, often several months, through the short sale process. 

The data presented is a reflection of what is happening in your neighborhood and is presented without us having seen your home.  When we meet, we will consider the market comparables and the features and condition of your home in order to set an aggressive price that will cause your home to attract offers and sell as quickly as possible.  Please keep in mind that we cannot discount your home so far below the market that the lien holder(s) will not agree to the price for the short sale.  In other words, if we price too low, the bank would be better off to foreclose because they would recoup more money by selling that way.  We don’t want this to happen.  At the same time, we cannot afford to lose valuable time by over-pricing your home.  As a team of professional real estate agents, we study homes and prices everyday.  Therefore as a team,we will agree upon a price that will cause your home to sell.  It is not uncommon that we might have to adjust the price of your home throughout the listing process in order to stay in pace with the changing market.