THE ART OF RETAIL MARKETING

ADVENTURES IN PROMOTIONS: THE AT-COUNTER PERSPECTIVE

This web site will educate marketers on the importance of building visually impressive retail promotions to drive sales.

In the highly competitive environment of luxury cosmetics in the US, attracting and retaining customers is a daunting task. Innovative and eye-catching retail promotions drive valuable business to cosmetics counters.

Check out more live promotions at the following sites:

Lancome Paris

MAC Cosmetics

Saks

How-to details to replicate such successes as pictured to the right coming soon ...

Photographs best capture the artistry required to attract new customers and encourage loyal clients to return.

 

 


BY ALLISON ROSE, MANAGER OF RETAIL MARKETING FOR LANCOME, USA