1. I do not know what you want to get Web site

One of the most common mistakes for Web sites is a situation when the owner of the company wants the site, and there is no clear understanding of what, in fact, the site wants to achieve. Site can be as an extended business card (to mail and Web addresses placed on business-card), but they do not use all the advantages that the Web media offers.

On the other hand, some Web agencies and individuals who produce the sites do not realize that their constructive suggestions may encourage a client who wants to make the site. Should companies and individuals who create sites know enough possibilities the Web, to be able to advise clients when they get enough data about the companies which created the site.

Give site visitors a time advantage which will visit the site, enabling him to feel satisfied that he came to the site, which is something good done.

2. Design for the owner of the company

This situation is frequent on the Web - site that has pictures management company (the director), with the complete history and unavoidable organizational structure, etc..

Remember that the site does not work for directors, but permanent, and potentially new customers.

3. The structure of the site as the organizational structure of the company

Similarly as in the previous case, due to the lack of other information about the company (very often does) site designers obtain information on a detailed description of the organizational structure, flow of work in the company of a working machine to another, a description of all jobs, facilities, etc.. Except in the case when there is real reason to rent capacity of the company (one of the services that should be present on the site), this approach to the creation of content is unnecessary, or extremely odd.

4. More companies (individuals) for site

If there is a project manager for the Web site you will receive a result of site with different appearance of large number of pages, and the basis of quality Web design is a continuity in the use of elements of Web design. In other words, totally different pages in the first associated with different sites.

5. Neracunanje funds for site maintenance and promotion of Web site.

If all the money you spend namenili site on its development - have not done so! To visitors again came to the site must be updated and this action is planned for one year at least the same number of funds as paid for making the presentation - at least 50% of these values.

The same goes for promotion. I guess most of our businessmen realize that without advertising their products and services business results may not be satisfactory. The same goes for the Internet, and for the promotion of Web site - Web site to promote the best on the Internet.

6. Treating the Web as second rate media

When you have a video spot, radio ads, brochures, newspaper articles Articles - they do not make the content of the site if only poredjaju on some Web sites. It is necessary to develop a Web site that matches and use the Web as a very specificnog communication media.

7. Lose links

The basic phenomenon of the Web is a hyper text, ie. linking between the pages of the site and other sites. Various studies show that the system of links to a number of other sites brings considerable effects promotions.

Do not forget when you are advertising for a product or service to another site to the ad a link directly to a page describing the specific offer. In the extreme case, if the link to the homepage site, set up an information service that you advertise on other sites. Do not think that every visitor through the ads to waste time until you find what is it that you advertise.

8. Do not identified intranet and Internet sites

If your company is large enough and serious to have the intranet service for employees in the company, part of this site (if it is in the presentation of the Internet) or physically take on another domain, or for this site namenite special site.

Why should your employees lost time through the site is not intended for them to lead to data that are needed?

9. Confusion between the research focus groups and the creation of useful Web site

There are companies that have quality designed site, but group which address. They have a lot of interesting parts of the site, but real information that interested users can not be found, and the like.

It is necessary to make a compromise between the user requests, studies of target groups and content and design in relation to the obtained data. It is necessary to slusati tips user and adjust the look and content to the extent that does not opterecuje budget and brings the greatest effects to the existence of the site.

10. Misunderstanding strategic impact on the future operations of the Web company

Ignorance functioning Web site and the Internet in general from the aspect of economic benefits, globalization, working time 24/7/365, etc.. leads to the fact that the company will be best prepared in the moment when you profit by the presence on the Internet start to grow. Therefore, it is necessary to learn how the Internet can be used for business, what can be expected soon from the aspect of improvement of business conditions over the Internet and take a good position on the Inernetu in our conditions.

The answers to these questions bring business to the situation now (in this country) has benefited from the presence on the Internet.