Marketing For Dummies

Covers everything from essential marketing principles and techniques to the latest methods and trends
Want to sharpen your marketing skills to promote your products and services? Whether you're introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P's-product, pricing, positioning, and placement - and boost your sales with innovative new approaches.
Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers-including customer service and the product itself - as an opportunity to grow the organization. You'll learn how to prepare hard-hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service.
Explains Internet and search engine marketing to work for you
Helps you identify customers where you least expect them
Offers tips on using online resources to size up competitors
Covers effective product positioning in a crowded marketplace
Introduces guerilla and global marketing
You don't have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.

William H. Meyers is Co-Director, FAPRI and Professor of Agricultural Economics, University of Missouri-Columbia since 2003. He holds a PhD in agricultural economics, University of Minnesota and MS, University of the Philippines, Los Banos. He was Professor of Economics at Iowa State University, 1979-2003 and Director, Agriculture and Economic Development Division of the Food and Agricultural Organization of the United Nations from July 1999 to July 2002, while on leave from ISU. Dr. Meyers has authored numerous publications on trade and agricultural policy, commodity market analysis, and transition economics.

Johanna is a student in Ashworth College's Marketing program.