In an increasingly world, journalists and humanitarian agencies could work more closely together when responding to emergencies. If we want to build a stronger, more sustainable world for future generations, one with more partners and fewer enemies, we have to work together. The challenges of our day transcend politics, religion, geography and gender.

All medias can be tied on the basis of several principles of good journalism - loyalty to citizen readers, independence from factions, transparency about sources, fairness in monitoring power, vigilance, detailed and relevant reporting, etc.

But even assuming that all media organisations follow these principles, would that automatically lead to development? In other words, can media – by purposeful pursuit of these principles - perform a catalytic role in civil society?

Possibly, but we must not place too much faith in media doing this by itself. There are plenty of obstacles to development within civil society outside of the media. An entire range of institutions in India – for instance, the law enforcement system, the judiciary, the health/medical system, the education system, the civil administrative system - is in desperate need of pro-development reforms. Our nation in addition has among the most hierarchical and unjust social structures in the world. Even as journalists must continue to report relentlessly, it isn't clear that progress in these areas can be the outcome of a progressive media agenda alone.

But these are not beyond the ability of media to address, either. There is an important connection between media and the strengthening of civil society: citizenship. Media can play a stronger role if its reporting is premised on citizen participation, and does not regard readers, viewers and listeners as passive consumers of its reporting.

If the media join hands together it is easy to fight against some of the dangers that loom large upon our society/ country. It will strengthen us in fighting the injustice, prevailing in society and in affecting transformation of society in manner to move ahead for a more democratic, Rights based, just and equitable society.

Media the fourth pillar of democracy is an important stake holder in protection and promotion of Rights, exposing and fighting injustice, giving directions to social forces and shaping the social aspirations and patterns. Its contribution to the society are uncountable and its role invaluable.
Today the liberalized and free media has emerged as one of the most powerful tool to fight socio-political evils/ injustice, affect empowerment and facilitate development.

The coalition of media can channelize and streamline the immense potential of media power to inform, empower, train the masses to make them realize their 'Right' claims and 'Responsibilities' so as to enable them to stand, and assert their 'Rights' and claim justified position in society as a valuable individual and responsible citizens.

This will help to initiate and practice a new mode of media and public interactions at the grassroots level; where, the responsibility of media does not remains confine to reporting of the fact and situations but to affect transformations by enriching and benefiting the masses by consistently bringing to them an opportunity to interact and work together with the most liberal, democratic, aware and alert sector of the modern democracy setup.