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The History of PPC Advertising

PPC advertising is not new. It was formulated in the mid of nineties and grew to be incredibly popular around the end of nineties during the dotcom boom.

Google Adwords Solution

In the year 2000, Google launched and did try to offer its Adwords solution to PPC advertising but that did not take off until they launched AdSense.

Bad Time

There was the bad time when popularity of PPC advertising suffered. The factors that effectively pulled down the popularity of the PPC model are:

In early 2000, this boom exploded and burnt a whole lot of cash, leaving only a handful of survivors. The dotcom ruined and cut down through the dotcom finances and obviously took its toll on all forms of Internet advertising models, including PPC advertising. Many players brought down their websites and most of the survivors were not willing to pay for advertising as their finances were falling apart.

The second reason was "click fraud" that PPC model suffered and sometime still suffering. PPC advertisement got a bad name even during the dotcom boom when unscrupulous website owners used unfair means to get advertisements on their website clicked so that they could charge a higher amount to their advertisers. In Internet terminology, this is called "click fraud".

However the PPC model did not fade out and did make a great effort to exist PPC advertisement. The PPC pioneer - GoTo.com lodged to their gun and continued offering PPC advertising to whoever was interested. GoTo.com was later passed on proposal and in 2003, was taken over by Yahoo.

Take-off Point - Google AdSense Solution

PPC advertisement then went through a hibernation process till the second half of 2003. In June 2003, Google launched its AdSense solution, which was given a marketing name to PPC advertising. This became the reveal and the take-off point for the PPC crew-wagon. And it has not looked back since.

Now, every major search engine is into PPC advertising.

PPC Advertising Solution rules!

As things stand today, PPC advertising solution rules! Go to any website and you will most likely see a small space with sponsored links placed by many major search engines. Of course, click fraud still rears its ugly head every now and then, but advertisers have learnt to live with it, and technology is being put to use to regulate it effectively if not eliminate it altogether.
 

Conclusion

The conclusion is that if the click fraud issue is effectively controlled, PPC advertising will gain higher ground and many more websites will surely go for fee based or free pay per click advertising.

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