Play By Play Toys And Novelties

novelties
Free items, such as calendars, letter openers, mugs or buttons, bearing an advertiser's logo -- also referred to as advertising specialties. The purpose of such novelties is to keep the advertiser's name in front of its audience over time.
A new or unfamiliar thing or experience
Whips, whistling birds, canes, pennants and others souvenirs sold on the parade route, on the show grounds and on teh circus seats by circus concession men.
The quality of being new, original, or unusual
Denoting something intended to be amusing as a result of its new or unusual quality
A novelty item is a small manufactured adornment, especially a personal adornment.

play by
A celebrity or model chosen to represent your character.

toys
An object, esp. a gadget or machine, regarded as providing amusement for an adult
A person treated by another as a source of pleasure or amusement rather than with due seriousness
An object for a child to play with, typically a model or miniature replica of something
(toy) dally: behave carelessly or indifferently; "Play about with a young girl's affection"
(toy) plaything: an artifact designed to be played with
(toy) a nonfunctional replica of something else (frequently used as a modifier); "a toy stove"