Beyond the Bake Sale: The Ultimate School Fund-Raising Book

All the ideas and step-by-step help you need to raise thousands and thousands of dollars for your school

With education budgets across the country slashed, parents of children in both public and private schools are taking up the slack. Parent-driven fund-raising keeps classrooms stocked with computers, libraries filled with books, and teams supplied with uniforms and equipment. Beyond the Bake Sale is a comprehensive guide to foolproof methods that will raise the maximum amount of money for any elementary or secondary school. Learn how the pros:

- set up a fund-raising team
- find national organizations that will give your school a cut of sales
- put on events that leave bake sales and car washes in the dust
- run a pledge drive
- involve parents and get them to volunteer
- account for and distribute the money you raise

Complete with school-year timelines and innovations from fund-raisers across the country, Beyond the Bake Sale is the only blueprint you’ll need to start making money for your school this year.

Kierion Circa 400-360 BC. Hemidrachm (Silver, 2.66 g 6). Laureate head of Zeus to right, with a short, neat beard; behind head, thunderbolt. Rev. KIE-RIAI-ON /ARNA The nymph Arne kneeling to right on one knee, her head turned back to left, wearing drapery that leaves her nude to the waist, playing with knucklebones thrown from her right hand, held downwards behind her, and resting her left arm on her left knee. Traite IV, 510 and pl. CCLXXXIX, 23 = Pozzi 1196 (same dies) . Very rare. A coin of refined style, with a very mannered portrait of Zeus. Surfaces slightly porous, otherwise, a lovely coin of great beauty. Extremely fine. The 4th century coinage of Kierion can be divided into two basic groups, the first, of which this piece is part, have rather severe heads of Zeus, sometimes unwreathed; figures of the nymph Arne who is bare-breasted; and, on the very earliest pieces, as this, the legend KIERIAION rather than the more usual KIERIEIWN or its variants, which almost immediately took its place. The second issue has Zeus heads that are more developed (similar to some of the issues of Philip II), as well as fully draped figures of Arne. The only other known example of this type is the Pozzi coin that appeared in the Traite: interestingly enough, while E. Babelon was perfectly happy with that coin, his son Jean had doubts about it (Traite IV, columns 280-290, fn. 3) but was not sure enough to exclude it from his father’s manuscript! He was, of course, wrong. It would be fascinating to compare this piece with the Pozzi coin, but that piece has disappeared. It was bought in the Pozzi sale by a Swiss industrialist, who later sold his collection in Naville X (June 1925), where that coin appeared as lot 514 and was apparently bought for a client by Hirsch, at the rather steep price of 780 CHF (it had fetched 510 at Pozzi). It has not been seen since. A note from BCD: Probably the second known and a coin of exquisite style that, since its acquisition, I never tired of admiring whenever the opportunity arose. The fact that its pedigreed die duplicate was unjustly condemned made it even more attractive, in a perverse sort of way. That unfortunate coin was owned by Samuel Pozzi who must have turned in his grave when Jean Babelon wrote this footnote in Traite and signed it with his initials: "L’authenticite de cette monnaie est au moin douteuse. Je n’ai pas cru toutefois devoir amputer ici le texte de E. Babelon". See Naville I (Pozzi), 4 April 1921, 1196 for its first appearance at auction and the coin’s subsequent publication in the Traite (reference above). The unsubstantiated and incomprehensible footnote quoted above is at the bottom of column 289 and I can just imagine how Pozzi himself and Ernst Babelon would have reacted to it. The coin made its original appearance when it was sold to Pozzi in December 1905 for 1000 francs by Jean Lambros, a well known dealer of the time. The good doctor, being a real ‘connoisseur’, had no reason to doubt it and kept it until June 1918 when he was shot by a demented client. Less than three years later his legendary collection went up for sale and this coin, lot 1196, was knocked down to Herr Brown, the Swiss industrialist and major shareholder of the Brown Boveri company for 510 Swiss francs. Spink's were the underbidders. Meanwhile, Brown Boveri suffered losses due to the devaluations of the French franc and the German mark, also because production costs increased while Swiss sales remained static. In 1924 the company devalued its capital by 30% to cover these losses and on the 15th of January 1925 this coin came up for sale again in Naville X as lot 514. The consignor was Frau Brown, her late husband having obviously left her his coins after departing this world. But Frau Brown was not leaving things to chance, she put a reserve price of 1000 Swiss francs on the coin (in those days reserves were recorded in the book as bids by the consignor). At the auction the coin reached the price of 780 Swiss francs and was bought in by Jacob Hirsch, the underbidder being Monsieur Naville (who was obviously helping his partner so that the coin would reach a respectable price before being returned to Frau Brown, unsold). [The information that helped to put together this story is courtesy of ASW who owns a set of Jacob Hirsch’s annotated catalogues of the Naville-Ars Classica series.] ASW thinks that Frau Brown was very fond of this coin and did not really want to sell it, hence the very high - for those days- reserve price in the form of a bid In fact, ASW thinks that she wanted this coin and, for accounting reasons, actually bought it at the sale by giving Hirsch a bid; while Hirsch often wrote in reserves, he did not cite them in the form of bids with an actual bidder number. The coin’s present location remains a mystery as well as the reason for which Jean Babelon subsequently condemned it. NOMOS4, 1067

Moderna--OOAK Artisan Indie Jewelry Fine Silver Pendant With a Cubic Zirconia on a Sterling Silver Chain by Art Jewelry Collection.com OR twopretty.com A beautiful pendant, hand-sculpted from fine silver(.999), and inset with a clear, high quality 5mm cubic zirconia, which adds a touch of fire and glamour. The pendant was hand-sculpted, inset with the stone, finished and fired. It was then brushed with a brass wire brush, until a soft, satiny glow was achieved. Aliage measures 35x37mmm and hangs from a gleaming sterling silver snake chain.The end result is a lovely piece with a soft glow, suitable to wear with jeans and a sweater, a business suit, or a cocktail dress---a very versatile piece!

Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.

Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.

To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.

Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.

Praise for Disruption

"Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking." -Aldo Papone Senior Advisor, American Express Company

"Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company

"Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." -Richard Branson Founder and Chairman of Virgin Group of Companies.

"I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read." -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.

"I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.

"Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet." -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.

"Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International

Disruption: Overturning Conventions and Shaking Up the Marketplace is veteran advertising industry executive Jean-Marie Dru's iconoclastic proposal for replacing business-as-usual advertising and marketing philosophies with radical new thinking. He contends that this shift in thought will better position new and established products, brands, and services for the competitive battles to come. Dozens of laudable examples--from Oil of Olay and FedEx to TAG Heuer and Saturn--are fully examined, and suggestions for successfully employing their techniques are offered.