This is a collection of Social Networking and Web 2.0 platforms and their user group. This list is intended to be used as a reference during a CRM 2.0 strategy definition. Platform Name | Link | Region (where is it popular?)
| Focus group
| Comments | Members (May 08)
| | XING | http://www.xing.com | Germany -growing in Europa and Asia
| Business professionals
| ex 'OpenBC'
| 5 million | | LinkedIn | http://www.linkedin.com/ | US/UK | Business professionals
| | 22 million | | Ryze | http://www.ryze.com/ | US | Business professionals
| | 250,000 | | Gulp | http://www.gulp.de | Germany | Freelancer | | 60,000 | | wer-kennt-wen.de | http://www.wer-kennt-wen.de | Germany (Mid-West)
| Individuals | fast growing
| 2 million
| | Facebook | http://www.facebook.com | WorldWide | Individuals | | 70 million
| | Twitter | http://twitter.com | WorldWide | Individuals+business | Near-Realtime Blog, Micro-Blog - fast growing
| 1 million
| | FriendFeed | http://friendfeed.com | WorldWide | Individuals | Aggregates several Web 2.0 services
| ~75,000 | | Orktut | http://www.orkut.com | Brazil and India | Individuals | Google owned
| 67 million
| | MySpace | http://www.myspace.com/ | Worldwide | Individuals | owned by News Corp.
| 110 million
| | Plaxo | http://www.Plaxo.com/ | Worldwide | Business professionals | started as online address book
| >20 million
| | iMedix | http://www.imedix.com/ | Israel, USA
| healthcare (patients)
| started in Jan 2006
| | | blackplanet.com | http://www.blackplanet.com/ | USA | African American community | niche |
| | migente.com | http://www.migente.com/ | USA | Latino community | niche | | | asianave | http://www.asianave.com/ | USA | Asian American community | niche | | | TeeBeeDee | http://www.tbd.com/ | USA | ages 40 and up | niche | | | Ning | http://www.ning.com/ | worldwide | create own social network
| fast growing
| more than 500,000 networks | | Librarything | http://www.librarything.com/ | worldwide | social cataloging web application | >30 million books | >400,000 | | LastFM | http://www.last.fm/ | worldwide | music listeners
| has own media player bought by CBS in 2007
| | | SchulRadar | http://www.schulradar.de | Germany | pupils/parents | rate schools
| | | SpickMich | http://spickmich.de | Germany | pupils | rate schools | | | StudiVZ | http://StudiVZ.de | Germany | Students | owned by Verlagsgruppe Holtzbrinck | 13 million (all VZs)
| | schülerVZ | http://schülerVZ.de | Germany | scholar | owned by Verlagsgruppe Holtzbrinck | 13 million (all VZs) | | meinVZ | http://www.meinvz.net/ | Germany | Individuals | owned by Verlagsgruppe Holtzbrinck | 13 million (all VZs) | | spin.de | http://www.spin.de | Germany | many regional user groups
| Web 2.0 features (games, chat, etc)
| 1.2 million
| | KWICK! | http://www.kwick.de/ | Baden-Württemberg | regional | developed at university
| 1 million
| | fotocommunity | http://www.fotocommunity.de/ | Germany | photographers | | 800,000 | | Lokalisten.de | http://Lokalisten.de | Germany | Individuals | | 3.4 million
| find a full list at WikipediaTop 25 Social Networking Sites (Dean Lindsay)
1. Facebook
2. Linkedin
3. MySpace
4. Twitter
5. Meetup
6. XING
7. Flickr
8. MyN10
9. Stumbleupon
10. VodPod
11. YouTube (You bet it is a social networking site).
12. Classmates
13. digg
14. Friendster
15. Buzznet
16. del.icio.us
17. Ryze
18. LiveJournal
19. Graduates
20. myYearbook
21. WAYN
22. Reunion
23. Sportsvite
24. WebBiographies
25. TagWorld Web 2.0 Apps: Gmail - web mail GoogleSites - enterprise collaboration PicasaWeb - photo sharing flickr - photo sharing Twitter - micro-blogging platform Ravelry - "knit and crochet" community WordPress - blogging platform Mint - web analytics last-fm - music Basecamp - project collaboration livejournal - social network Tim O’Reilly’s compact definition of Web 2.0:
“Web 2.0 is the business revolution in the computer industry caused by
the move to the Internet as a platform, and an attempt to understand
the rules for success on that new platform.” |