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Blake Carpenter: Exercising and Nutrition at Stanford
Concept: Great idea, I especially like the focus of the “Stanford campus.” It might be a good idea to say something on the front page about how the website is uniquely designed for Stanford students, rather than just saying “at Stanford” at the end. Audience: I think the “working out” audience, is very large, as is the span of ages as Stanford. It might be a good idea to break down the audience as far as age group, different trails and exercises might be better geared towards a particular age group, or a particular gender. Project plan: Your business plan looks good. I think that your marketing plan in particular will work out quite well. You may also be able to include hiking trails etc. nearby the Stanford campus, which if privately owned, could give you money for advertising. Site organization: Right now, it seems like the site will be fairly easy to organize, with separations made at running, swimming and weight training. However, there might be too much information on each of these topics to keep them at one page only. As mentioned earlier, you will have an audience of varying skill level, age, and goals. It might be good to provide links to a different part of the page, or a subset of the page in order to keep readers from getting frustrated when information does not directly pertain to them. Ethics/Potential risks/problems: I think you’ve covered this in your disclaimer quite well. Multimedia: I think multimedia would be a really good thing for your site, whether it's a small tour of the gym, or a clip demonstrating good technique. One of the main reasons people go to exercise classes and have personal trainers is because they are shown exactly what to do. I think for your site to be successful, you need to have some sort of visual component. last edit: 5/25/08 Samantha Penabad |
Kevin Otsuka: Stanfordpedia
Concept: I think the idea is a good one, but I think you should work on making it more of a necessity or a tool than a “fun thing.” Clubs and departments could display a lot of information in an informal way. Unlike the actual Stanford site where everything has to be “proper” this could be a way for students to find out what they need to know without all the bull. Also, since a lot of the material out there is written, having it done via internet presents a great benefit – linking! Although you don’t want to draw people away from your site, it would be easy to provide directions or additional information to the user, without them having to completely go to another book, or reference source. I think you should use this to your advantage. Audience: It’s clear that your audience is very large, and it’s good that you recognize that you will have prospective students, current students, staff and even possibly alumnae using the site. I think it will be important to keep the right balance of student versus faculty contributions to the site, as it will probably dictate the tone of Stanfordpedia Project plan: This seems all logical to me! Maybe you could give some sort of incentive to people who make a lot of large contributions at the beginning to start the ball rolling. Site organization: I think that you might need some sort of hierarchical system since many times, people don’t know what to search—especially freshman and prospective students. You may want to have some sort of a “most visited” or “most active” or “featured” section to display certain poignant pages. Ethics/Potential risks/problems: I don’t think you addresses vandalism on the site, both from students from other schools, and Stanford students with strong, controversial, opinions. How will you deal with this and where will you draw the line? |