Project Presentation Outline

Fight The Power

• What is Fight The Power?
• Fight The Power connects unsigned artists with their listeners free of charge and gives artists a vibrant outlet to post their music while still owning their intellectual property
• Why Fight The Power?
• Music industry’s problems
• Often, signed artists must give away the rights to their music in their contracts with record labels
• Fight The Power lets all of its artists own their IP
• Hits generated by the music industry are often not indicative of the tastes of the people because the record labels pay radio stations to get certain songs played
• Fight The Power lets the people decide which artists are the most talented by sorting them based on popularity and also using an algorithm that shows people music that people with similar tastes enjoyed, thus capitalizing on niche genres that the music industry may be ignoring through their current marketing strategies
• Lack of options for unsigned artists
• Expensive to record and circulate their music
• Fight The Power provides a valuable service by alleviating the need of CDs to get an artist’s music heard by the masses
• Difficult to gain exposure
• Target audience & need that Fight the Power fills
• Unsigned artists of all genres
• Listeners of all genres
• Provides a place for unsigned artists to release their music and get it heard without the hassle of going through the usual means of the record industry
• Artistic creativity is always left up to the artists
• Allows the listeners to pick out the best music
• New artists can be elevated in the public’s eye and people can hear potentially great music that they would not have heard otherwise
• Organization of website
• Listeners can create free accounts and download the music of their choice for the price of their choice
• Artists earn money directly from their fans and Fight The Power takes only a modest fee
• Listeners can preview music before purchasing
• Listeners can rate the music that they purchase
• Listeners can sort the artists by name, region, popularity, and genre, and can also view artists that similar listeners enjoyed
• There is great potential for listeners to find great music both enjoyed on the broad scale and within small niches
• Kind of content
• Artists’ images
• Blogs for the artists
• Downloadable music
• Concert information
• Communication between fans and artists
• Competition
• mySpace
• Offers a place for artists to post their music and concert information and for fans to write on their mySpaces
• Information is often poorly organized, making it difficult for listeners to find artists without knowing their names already
• Offers no artist rating system
• Offers no way for listeners to view artists that similar listeners enjoyed
• Offers no way for unsigned bands to make revenue
• May link to Amazon.com or iTunes Music Store, but only signed artists can make money through such venues
• Not solely focused on music
• Unresolved issues
• How to further distinguish Fight The Power from mySpace
• How to create a business model that works when listeners can pay what they want
• Ads or no ads?