Steven MacDonald, founder of Practical Social Media joins the Marketing Executives Networking Group's (MENG) Thought Leadership Board

MENG is a nationwide organization with over 1,800 Vice President to executive level members that creates and shares knowledge from the highest ranks of the marketing industry. The thought leadership team is responsible for moving forward a series of special reports and trends analysis to be shared with the national business press. The Board recently concluded a special report that provides insights from the country’s foremost experts in social media to explore its tactical role and use as part of an ongoing marketing plan.

Steve MacDonald Conducts Seminar with US Airways

Marketing is not limited to external campaigns. Michael Eisner of Disney fame once said, "A brand is a living entity, and it is enriched or undermined cumulatively over time, the product of a thousand small gestures." These gestures come from employees, and not only those on the front lines, but anyone working at the company. Enabling employees to work better together is the first step to living a company’s true brand promise and creating the environment and experiences that increase sales.

A recent study by New York University concluded that over 40% of the valuation of a company on Wall Street is not taken into consideration. Why? How do you evaluate the human capital that resides inside a company? The goal of the seminar is to help empower the human element that lives and represents the brand every day.  That means everything from product development to social media.

Shannon Hards, Director of Training and Development at US Airways said, “What Steve talks about makes great sense. It really is about knowing your strengths and providing the best customer experience in every situation.”

Steven MacDonald selected as Ambassador for Biznik in the City of Phoenix.

Biznik is a business networking company that combines hundreds of local member events with online social networking technology to create a new networking hybrid in today’s Web 2.0 world. Simply type “business networking” into Google and you will find them ranked at #2. The ambassador has responsibilities to host events and teach the latest social media and networking tools that are uniquely available through Biznik. As an ambassador, Mr. MacDonald has been hand selected as a knowledgeable business leader, proficient teacher and marketing/social media speaker.