WHO WE ARE 

David S. Leonard, Director, has been immersed in  marketing research for over twenty years.  A native New Yorker with a degree in Public Communications from Boston University, Mr. Leonard started out as an interviewer before quickly moving through the ranks to become Vice President and Business Manager of a premier New York field service.

Breaking out on his own in 1990, Mr. Leonard always felt that a "boutique" approach to working with clients on their individual projects would be more conducive to achieving the results clients demand:  "Each project is different and deserves its own particular tweaking.  Unless you are willing to pay close attention to detail, unless you are able to fully understand the nature of a project, you cannot integrate your methodology and resources towards achieving a satisfactory result."

pfc has been successful in completing projects for hundreds of clients, including:

    Pfizer, Smith Kline, Novartis

    NYNEX, AT&T, Sprint
    Chemical/Chase Bank, CitiBank
    Microsoft, Intel, Toshiba, IBM
    Merrill Lynch, Smith Barney, Prudential,
    British Airways, Amtrak, NYMTA
    BMW Group, GM, Daimler Chrysler, Volkswagen

 . . . as well as clients in a host of other professional and consumer-related industries such as, Brooks Brothers, Bayer, Tampax, Coca-Cola, Hershey's, Murphy's Stout, Johnnie Walker, Heineken, Gay Men's Health Crisis, Pfizer, and many others.