We offer the convenience of one-stop shopping for a variety of online marketing services, and can leverage all of the elements of your participation in New home communities in delivering those services.
Google AdWords
We've been a Google AdSense (publisher) partner for several years. Talk to us about building a cost-effective AdWords campaign for your high-rise community.
Zillow
Zillow reaches millions of unique visitors each month, but Showcase Ads enable you to target by ZIP code. We add a 25% fee to Zillow's charges for designing an effective campaign and creating and placing the ads.
Facebook Pages and Groups
Free Facebook Pages and Groups are powerful, highly functional ways to connect with potential customers and promote your brand. Our fees are based on the scope of the services you engage us to render, up to and including complete administration and moderation of your content.
Facebook ads
Think Facebook is just for kids? Think again - the demographics of its more than 100 million users will surprise you. Facebook enables you to target its users as broadly or as narrowly as you like and pay for your ads on a per-click or per-view basis. To test the targeting, enter your Web site at this page and follow the simple instructions. As you broaden or narrow your criteria you'll see exactly how many people your ad will reach. We charge a 25% fee for creating a campaign and placing the ads.
Video
Real estate video that makes people want to visit your community can't sound like a commercial. We offer both low budget and high-quality conversational videos that tell your community's story engagingly and effectively, and distribute that video where it will be seen and found by search engines.
Individual blogs
When it's done right blogging is great story-telling. There's no better way to engage an audience in the story of your community, and rank high in search results.
Reputation management
The odds are very high that somewhere on the Internet someone is talking about your community. Do you know what they're saying and, more important, how to engage them in a conversation based on the context? We refer to the art of doing that as "reputation management."
Media relations
There are millions of media outlets today, and thousands more created every day. Are your media relations professionals up to the task? E-mail Joe Zekas and I'll send you 20 questions to ask your media relations pros.
Custom Google Maps
You've probably paid a lot of money for a Flash-based map of the attractions near your community. Your map is probably hard to read and difficult to navigate, can't be updated, and is only visible to people who visit your site. A Google Map is cost-effective, easy to use, interactive, easily updated, embeddable in your Web site, and discoverable by anyone interested in your neighborhood. It can drive traffic to your Web site. And that's just for starters.
Additional Housing Newswire news releases
We read news releases all the time, and we have to tell you that most are just plain unreadable and many are laughably bad. Even so, they receive hundreds and sometimes thousands of clicks on our Housing Newswire site, now sponsored by and featured at the Chicago Tribune New Homes page.
We'll write readable news releases that grab the attention of media and home buyers alike, and place them on Housing Newswire. Call for a price quote.
Development Web sites
New construction Web sites are difficult to navigate, especially since each one strives to be different. New Home Notebook offers developers a consistent navigation scheme and all of the info that buyers want: photo albums, floor plans, neighborhood info, video, frequent updates, open houses and events and, of course, the latest deals and special offers.
See a sample Web site.
Consulting services If you've read this far we're hoping you've concluded that we know a few things about online marketing.
If you don't have the time or the expertise to evaluate the many options that are being presented to you, or if you need a hand in preparing an online marketing campaign, we can help. |
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