What is the purpose of Business Study?
The purpose of Business Studies is to learn how to do your business job efficiently. The purpose of all Business related teaching programs, is to ensure that each business operates at optimal potential. That is to say, that they are as efficient and effective as possible.
The purpose of Studying Business English is to guarantee that when you go to work, you will be as efficient and as effective as is possible.
To do that, you have to lift your sight further than just passing exams.
Maximising Sales
The advertising methods listed in the previous section, are ways to maximise sales. But there is another key ingredient. In order to increase Sales Potential, You should not try to sell just one product, but Diversify, and sell different products.
Di·ver·si·fi·ca·tion n. [See Diversify.]
1. The act of making various, or of changing form or quality.
2. State of diversity or variation; variegation; modification; change; alternation.
A risk-reduction strategy that involves adding product, services, location, customers and markets to your company's portfolio.
Many small companies are one-trick ponies, betting their entire futures on a single product, a single service, a single location or even a single customer.
Diversifying can help your business weather tough times by providing alternate sources of revenue in the event that your original market dries up, stops growing or is hit by new competition.
Most companies that survive for long periods of time find that they have to develop new sources of revenue as tastes change and opportunities evolve.
Growth through diversification can help your company have options in place when they are needed. What does this mean? It means that you should consider all of your abilities, and in addition to all other efforts in job seeking, you should specifically target businesses according to your many individual skills.
If your conversational ability is good, apply for work with companies (eg Tour companies) seeking people who will need to speak English.
If your written English is very good, seek positions with companies looking for secretaries or staff with writing ability.
But over and above all of this, You should be extending your abilities, and developing skills that perhaps are not necessarily directly related to your English Studies. For Example:
In the end, you have to use every available opportunity to extend yourself, and advertise yourself in the work place (which in Business terms for you, will be the Market place of customers wanting your services.)
All of this comes under the overall concept of Marketing Strategy.
Marketing Strategy Terminology.
I put this here just to let you see how the concepts work just as well in private life as in the business world. (The link above can lead you to websites with information.)
Differentiation: To be different, is what organisations strive for. Having a competitive advantage which allows the company and its products ranges to stand out is crucial for their success.
Strategy for assuring customers a positive buying experience in order to improve customer loyalty, increase cross-selling and promote advertising by word-of-mouth. See also 'customer satisfaction' .
MEDIA STRATEGY: A plan of action by an advertiser for bringing advertising messages to the attention of consumers through the use of appropriate media.
Keyword Strategy: The main task of search engine optimisation is establishing the premium set of relevant keyword phrases that will be applied to all facets of a client's web site, including visible text content and a web site's non-visible code.
Creative strategy - A determination of what an advertising message will say or communicate to a target audience.
Creative tactics - A determination of how an advertising message will be implemented so as to execute the creative strategy.
You owe it to yourself to use all means at your disposal to become a good saleable product
The King's Calendar: The Secret of Qumran
 Luo Laoshi's Stories from China.
| SWOT stands for:
These are not just Business Principles. They Equally Apply to Your College Life.
You are your own product, and your business and product strengths are your skills and abilities.
Strengths:
What are the strengths of your product?
What makes it better than other products?
Are these strengths being sufficiently exploited?
Are they being sufficiently defended?
Weaknesses:
What are the weaknesses of your product?
What makes it inferior to other products?
Are there strategies you should be adopting to offset these weaknesses?
Should you be removing these weaknesses completely?
Opportunities:
What external factors are there that could be embraced if appropriate resources were allocated?
What opportunities could you take advantage of to improve your product?
Threats:
What external factors are there that threaten to reduce your market share?
What competing forces are you up against in the Market place?
How can you make your product stand out? Communication:
Language is one tool of Communication
Communication is not the repetition of propaganda or memorized passages
Communication is the sharing of thoughts, words, opinions, feelings, beliefs and ideas of the speaker.
To communicate well - one needs good skills.
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