Different types of Advertising have different rates of Success.

 

'Flyers' (Handouts – Letter Box Drops) are usually read by only 2% of the people targeted, and maybe 10% of them will buy your product. The total success rate is going to be .02%.   But the larger your target, the greater number of sales.

 

The first point to remember is that there will always be a failure rate in advertising and promotion.

 

Exposure is the key to successful advertising. 

 

This means firstly determining the most effective methods of advertising your product; and secondly, ensuring that the product when exposed, is appealing to a broad based or general target audience.

 

When it comes to advertising (yourself), you do not want to waste time by using 'one off' advertising strategies. This is time consuming. Like researching, there are a variety of methods that one can use to advertise, and all should be used at the same time.

 

Prepare for yourself now, a mailing list of companies that you might wish to work for, so that when the time comes to look for work, you will not be wasting time. Prepare your Resume now. Be sure to list all of your skills.

 

You can make the advertising more effective, by first researching the individual companies to determine what particular skills they are looking for in their employees, and wording your resume accordingly.

 

When you send the resume to a company, (whether they are currently looking for staff or not), be sure to ask them to keep you in mind should there be future vacancies in the company.

 

 

Another way to advertise yourself, is to create brief / simple resumes (with your photograph copied into the text), and hand deliver them to a number of human resource managers. 

 

Make sure you are well dressed, friendly, polite and confident. Just ask them to keep you in mind for the future.

 

Remember that within business, managers attempt to Maximise Sales, using a variety of strategies. You should do the same when looking for work.