BRAZIL: Q1 2008

Penetration rate - cell phone users %

Messages
SMS - 60,1%
MMS - 3,9%
Text alerts - 2,3%

Audio
Music Download - 4,6%
Radio - 6,6%
Ringtones downloads - 5,7%

Games
Games download - 1,5%

Mobile internet (past 30 days)
Instant messaging - 4,2%
Web browsing or webmail - 4,3%
web browsing+webmail+instant messaging - 7,3%

Videos
Video on cell phones - 0,2%

Applications
Donwloads - 0,9%

Images
downloads of images or wallpapers - 4,2%

Uploads
content for blogs or social networks - 0,6%

Localization services
LBS/GPS - 0,6%

By December 2008, there were around 150mi cell phone devices in Brazil.

Source: IAB Brasil: Agenda Mobile Marketing 2009