Every Single One Of Us is a communications movement with a vision to enable and enhance interaction between people and commerce, aiming to safeguard user experience.

The movement seeks to unite a wide cross-section of mobile operators, advertising agencies, big-name brands and (most importantly) members of the public; to educate the industry and encourage discussions about emerging business models and to facilitate a step change in communications.

Global objectives include market research, seminars, consultancy, workshops, master-classes, and platform development. By promoting and authorizing best practice, Every Single One Of Us intends to provide a central access point for positive and progressive communication activities focussed on citizen engagement.

As a collective, Every Single One Of Us aims to facilitate and accelerate commercially viable and mutually beneficial communication.

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Underlying the movement is a process path which started as a set of concepts called 'The Communication Ideal' what was presented around the world and then published. You can find all of the background information here.

The next stage (or volume as it is called here) was termed 'No Way Back From Here' - you can find all the information here.

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The Every Single One Of Us movement was founded by Jonathan MacDonald, previously a Chairman of the Music Industries Association, Commercial Director at Ministry of Sound, Sales Director at Blyk and advisor to over 200 companies since 1992 including some of the biggest brands in the world.

However, this is far from being a sole effort. This movement can only happen through collaboration. There are numerous people working hard to ensure this movement gains traction. Join this movement and you will be instantly involved.

You can contact jMac at everysingleoneofus.com

For images, press releases and coverage click here.