Today’s business is more than about value investing, brand equities or customer cultures in regards to the old fashioned balance sheet economy or neo-classicism, assuming pure maximized profit.

 

While challenged by the aftermath of our own work, we strive to be responsible, passing a good future to our children and the generations to come, by preventing further environmental degradation and pursuing more efficient use of scarce resources, while overcoming inequalities and seeking to achieve the UN Millennium Development Goals http://www.un.org/millenniumgoals/

 

Today our society needs creativity and generosity, and to care for the planet and each other. We need to create an economic system that can drive sustainable economic growth for the well-being of all (as in UN Green Growth agenda). This needs to be socially inclusive and factor in human care, service, well-being and happiness into the bottom line.

 

No society can surely be flourished and happy, of which the far greater part of the members are poor and miserable ‑ Adam Smith, The Wealth of Nations.

 

Thus, EDUI wishes to draw your attention, if you work or have colleagues in China, or even if you do not, to the excellent humanitarian work of Xin Zhi Guang Social Enterprise.

www.21xz.org.cn

www.jia100.org.cn

www.socialenterprisenet.com

 

Xin Zhi Guang helps migrant workers who come to the cities in China ‑ there are 0.2 billion such migrant workers in China.

The Social Enterprise provides accommodation, education (to raise self-esteem and provide skills), a vocational training school leading to house-keeping service employment, schools for children of migrant workers, a ‘Promise School’ for gifted rural children www.cai-china.org, volunteer teaching, charity shops, nursing support, and many more socially important and worthwhile activities.

Please give them your financial and other support.