All transactions - either privately, in business, or in the public domain and the media - are a result of relationships, built on conversation between people. Without access to the most relevant information and the right people, no meaningful transactions can be done and business will suffer.

As an integrated communications services company, Cluetail Ltd. helps medium­ sized and large organizations at every stage of their communications processes. We exists to create value to our customers by enhancing the quality of their conversations, connections and relationships.

Cluetail builds processes and tools which maximize the reach, impact, visibility and measurability of its customers' communications efforts.

Cluetail's consultancy services include current­ and desired ­state analyses and road ­mapping, process and tool development and implementation.

Cluetail's operational support services include technical process and tool support, content and channel management, content creation, media monitoring and business intelligence, training, team building and coaching.

Cluetail is currently developing a highly innovative and user­-centric solution for digital content life­-cycle management, analysis and recommendation. This solution, to be offered as an ASP (Application Service Provider) service, is aimed at making if very easy for anyone to create, publish, share and monitor online content and conversations, as well as to measure their reach and impact.

Cluetail Ltd. is an incubator company at Mikkelin Technologiakeskus (MikTech) Oy:n Yrityshautomo.

Founder and CEO Jos Schuurmans has more than 20 years of experience in journalism, organizational communications, and participatory intra­ and Internet applications (so-­called "social media"). During the six years prior to establishing Cluetail Ltd. in Mikkeli, Jos worked at Nokia Oyj's Headquarters in Espoo, as a member of the corporation's global communications team.

Services are also available in Finnish, Dutch, and German.

Mikkeli, May 15, 2009,

Jos Schuurmans
CEO & Sales

<jos.schuurmans@cluetail.com>
+358 50 59 33 006
Skype: jos.schuurmans.cluetail

http://www.cluetail.com
http://lunchdate.cluetail.com
http://twitter.com/cluetail

http://josschuurmans.com
http://twitter.com/josschuurmans

Address: Patteristonkatu 2, 50100 Mikkeli, Finland (map)
Finnish trade register: 1747348-8


Cluetail Ltd. offers:

• Current State Analysis of customers' communications processes: current state audit.
• Scoping: discuss and agree the scope and perspective of the audit;
• Fact gathering: interviews, workshops, questionnaires;
• Process mapping based on gathered facts;
• Current state audit report.
• Current State Analysis of customers' communications processes: desired state mapping.
• Scoping: discuss and agree the scope and perspective of the mapping exercise;
• Fact gathering: interviews, workshops, questionnaires;
• Process mapping based on gathered facts;
• Desired state report.
• Current State Analysis of customers' communications processes: roadmapping.
• Scoping: discuss and agree the scope and perspective of the roadmapping exercise;
• Fact gathering for scenarios and prioritization: interviews, workshops, questionnaires;
• Exploration of roadmapping scenarios;
• Prioritization and dependencies of roadmapping scenarios;
  
• Roadmapping report.
• Communications process concepting, development and implementation.
• Intranet tool concepting, development and implementation.
• Internet service concepting, development and implementation.
• Operational Support:
• Technical support for processes and tools
• Content and channel management
• Content creation
• Media monitoring
• Business intelligence
• Training
• Team building
• Coaching
• Seminars, workshops, lectures: turn-key seminar organization, or partial arrangements for training programs. Example packages:
• Internet, Web2.0, participatory ("social") media, online social networks and social software: threats and opportunities. Tailored to media organizations and media professionals.
• Internet, Web2.0, participatory ("social") media, online social networks and social software: threats and opportunities. Tailored to organizational communications, public relations, and marketing professionals.
• Internet, Web2.0, participatory ("social") media, online social networks and social software: threats and opportunities. Tailored to executives in non-digital business sectors, who wish to explore how the Internet can support and extend their non-digital business.
• Internet, Web2.0, participatory ("social") media, online social networks and social software: threats and opportunities. Tailored to executives in any business sector, who wish to explore new, online business activities and business models.
• Producing Engaging And Effective Online Content. Tailored to organizational communications teams. Guidelines and hands-on tips for creating news, interviews, and feature articles to inform and energize your organization.
• Effective Use Of Online Video In Stakeholder Communications. Tailored to organizational communications teams. From idea generation to planning, storyboarding, directing, filming, editing, distributing, and following up on stakeholder feedback.
• Team Building:
• "Deadline Stress In The Video Newsroom". Tailored to non-media, e.g. business teams. Playful team building exercise with a serious purpose. The team is assigned to prepare and produce a live video newscast. While learning some real techniques in a real production setting, every-day work roles are turned upside-down, collaboration skills are put to the test, and egos may get hurt... To borrow from Nietzsche: if this exercise doesn't kill your team, it will make it stronger :-)  (And after the newscast, when the stress falls of your shoulders, it's time to celebrate!)