SEO Overall Service in Ho Chi Minh City

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Are you looking for SEO services? Confused by the SEO agency that provides customers with too many types such as overall seo service, website seo service, seo top service, google seo service, keyword seo service, seo entity creation service, service google maps seo service, comprehensive SEO service, professional seo service, reputable seo service, best seo service ... don't know which way to choose!

FAME MEDIA is an SEO company, Digital Marketing specializes in total online marketing advertising solutions, helping businesses optimize SEO standard websites and analyze thousands of strategic keywords for business products based on Insight of target customers. , thereby providing the right information for their search needs, improving the ability to convert for businesses.

The goal of SEO services is to develop content on the website, combine attractive images, then use methods of pushing keyword rankings to the highest position on the search results of Google, Bing, Yahoo ... Through That increases the probability that users experience, learn about services, products and become customers.

Professional SEO website services

Website SEO service is the overall SEO solution that FAME MEDIA brings to businesses who want their website to rank high on search engine pages.

SEO SERVICE Company Fame Media

Adress: 38/3/1 Tran Van Muoi, Xuan Thoi Thuong, Hoc Mon

Phone/Zalo: +84938 909 901

Tax code: 031 63789 44

Website: Famemedia.vn || Famemedia.edu.vn || Dichvuseowebhcm.com

Email:Danh@famemedia.vn

Along with economic development is the application of information technology in production and business activities on an increasing basis, especially in big cities such as Hanoi, Ho Chi Minh and Da Nang. However, how to make the website effective for the business? Is your website at the top of the search engine page or is your competitor? That is why after expro is here to bring you professional SEO services. Make your website one of the top sites in the google online market. Help reinforce, build and assert a brand in the industry in which you do business.

So what is SEO service?

SEO service stands for Search Engine Optimization, is a set of advertising methods to improve the search rankings of a website and this is also considered a marketing field to promote the website through search engines. Web SEO is an extremely effective marketing solution and is being applied by many businesses today.

Do businesses need SEO services?

Web SEO services have been around the world for quite some time since the last few years. But SEO and SEO services have only really developed in Vietnam in recent years. Therefore, if you do not quickly care about SEO as well as looking for SEO services right now, you will easily get outdated as well as be overtaken by your competitors.

Here are some reasons businesses need to pay attention to web SEO services:

Compared to other online marketing methods, SEO is considered a highly effective form while the cost is quite cheap

Increase the number of potential customers

Increased brand awareness. Affirming orthodoxy and brand position

Traffic increased steadily and steadily

Increase sales sustainably. Bring an effective business strategy

….

FAME MEDIA is one of the reputable and professional SEO website companies with more than 7 years of experience in online marketing. We are confident to be a reliable partner that can provide you the best SEO services in Vietnam, especially in big cities like Hanoi, Ho Chi Minh and Da Nang. However, how to make the website effective for the business? Is your website at the top of the search engine page or is your competitor? That is why after expro is here to bring you professional SEO services. Make your website one of the top sites in the google online market. Help reinforce, build and assert a brand in the industry in which you do business.

The process of cheap SEO web services:

Step 1: Receive the request of the partner, discuss with the partner about SEO requirements

Step 2: Consulting and unifying SEO services

Step 3: Analyzing the market, the user's need to search for keywords

Step 4: Come up with the best SEO strategy for your partner

Step 5: Unify keywords, cost, SEO time with partners

Step 6: Sign a cooperation contract

Step 7: Deploy the service and report SEO results periodically

Step 8: Acceptance and handover

Website SEO services at FAME MEDIA

The most reasonable cost of SEO services

The keyword to the Top is sustainable, it does not drop

Website is fully optimized according to SEO standards

Increase the number of leads for your business

Revenue and profit increased significantly

Your brand is more and more recognized by users

Support is always available in every aspect of your web SEO strategy

Market expansion quickly

Website SEO services in Ho Chi Minh City (Ho Chi Minh) certainly do not let you down.

SEO services: How does SEO work?

Usually when you need to look up anything, you will go to Google, Yahoo or Bing! to perform your search query. After accessing, you will conduct a search by typing (entering) the question or keyword into the search box. They will then provide you with a series of results list of websites capable of answering questions you have asked or related to your keywords - this is also the main purpose of any service. Any SEO.

However, why are search engines able to return such results? And why are the results returned in order?

The answer is that Google (or other search engines) will use robots programmed by them to analyze, aggregate and organize all information and content before being displayed on the results page. This information will be integrated into a search engine by robot search engine in binary form (0 1) for indexing or also known as index. The index will then continue to function, based on an algorithm designed to find relationships between the metrics and information Internet users are looking for. Sites that are properly optimized for Google SEO and have a high reputation will be prioritized by Google. How is a Google SEO standard website, please refer to this FAME MEDIA's SEO website optimization guide article!

SEO services and what businesses need to know before implementing the project. Before you start signing an SEO service contract, you need to know the following three basic contents: Quality traffic, number of hits and organic search results.

What is quality access in SEO services?

Visitors, also known as traffic, are essential to the success of any SEO service. Quality visits are considered visits coming from potential customers who are genuinely interested in your website's products and services. How are customers really interested in the product or service? They are the ones who actively search for information about the products they need on Google or any search engine. This makes SEO services different from Facebook - on this platform users will be in a passive position to view product information advertised by sellers.

The number of accesses

When your website already has good traffic from potential customers who visit your website through the above results pages from search platforms, then this traffic optimization is in the stage. Next you need to proceed. The number of visits or the number of users to the website will be proportional to the revenue of your business, that is why SEO services will be indispensable in any digital marketing strategy, especially in the context of Internet broadcasting. development like today.

Natural search results

In the search results page, you will easily see two types of results: SEM - advertising results with the AD or QC symbol at the top of the results and SEO - organic results or all the results that are not. contains the above two symbols. Natural search results of SEO are organic traffic from Internet users that you don't need to put in too much effort to entice them into your website, or in other words, spend money on advertising. Compared with natural search results, results from ads will have to be more expensive and once you stop spending money running ads, your website visits will drop significantly. However, everything has its advantages, right? Why does your business need to implement SEO services?

‍Why does your business need to implement SEO services?

The Internet is a great tool to bring customers closer to your products / services, and SEO is the catalyst that makes that process faster. If you want the website of your business to be known by many people, visit to view the product and make a purchase decision, then first of all, your website must appear in the search results page and especially on the first page. first because users tend to trust and click on the first results, after the SEM results.

Great benefits that SEO services will bring to businesses

With the above content, you probably know that SEO services bring many benefits, especially for businesses, but specifically what these benefits are, in this section, FAME MEDIA will mention 4 benefits. a project from an SEO service will bring to your business.

Increase brand awareness

If your website is optimized for SEO standards such as the SEO website optimization guide that FAME MEDIA mentioned above link and attractive content, then it will be appreciated by search engines and Internet users more. Thanks to that, your website will easily be on the first page of results when users search for related keywords. But you should keep in mind that SEO standard web design is not a one-time job, but needs to be constantly updated, as you should remember that your competitors are also constantly improving their website's position. .

Get quality traffic

As mentioned above the importance of traffic, if your website can satisfy the information or products that Internet users are looking for, then you will be able to stay. My website is longer, or attract them to refer to other pages, especially the pages that introduce products / services, they may even become customers of your business.

Improve ROI (Return on investment) & revenue of the business

A website optimized for SEO is a website that generates revenue. Do you know? If your pages are more optimized, the higher ROI? But what is ROI? ROI is the ratio of the return to your investment costs, calculated by the formula: (revenue - cost) / cost.

Cost savings

If compared to SEM, SEO services have lower costs but the effectiveness will last for a longer time. Specifically, in PPC or SEM, you pay 1 dollar for a click on the website and if a day your website has 200 clicks, it means 1 month you have to pay about 6000 dollars, about 140 million VND. It's worth noting, if those clicks are from real customers, your ROI might be high, but what the consequences if the majority of those traffic come from your competitors who are just to view information, not to buy products, ...? However, because SEM has its own strengths that people still use. But if you talk about costs, SEO will outperform but in return you need more time to gain the appreciation of Google bots.

What are the steps taken in an OVERALL SEO service

- Step 1: Search for keywords that are relevant to consumer trends and analyze competitors

- Step 2: Conduct testing and analysis of website activities

- Step 3: Conduct onpage optimization on the website, declare website on google, bing, install google analytics ...

- Step 4: After completing the above 3 steps, you will build new and attractive quality content and images.

- Step 5: Go backlink on satellite sites, social networks, blogs, forums, ... to increase your reputation as well as let Google bot know your website

- Step 6: The last step is to check and evaluate the process of implementing SEO services.

Above, FAME MEDIA has introduced 6-step overview, don't worry because we haven't mentioned details yet. FAME MEDIA will introduce to you a detailed article about the standard process of implementing an SEO service in the near future!

What is special about SEO services at FAME MEDIA?

SEO services are no longer a new concept, but this concept has become so popular that if you search for SEO keywords on Google, you will get more than 20 million related results out of which thousands of results. will be the Agency operating in this field. So what does FAME MEDIA stand out about?

Diverse SEO service packages with extremely reasonable fees

Technique, content and link building for website are 3 actions that will be performed in every SEO service package of FAME MEDIA. 5 basic service packs that are currently being deployed in FAME MEDIA are:

Optimizing a standard SEO website: Is the first basic essential service package to ensure the effectiveness for a complete SEO campaign. If you choose this package, FAME MEDIA will make your website become friendly with Google from URL, meta title, meta description, ...

Keyword SEO: Time is the strength of FAME MEDIA in this service package, just from 2 months, the keywords you choose will gradually appear in high rankings in Google search results page.

SEO Local: Google map development has led to the development of this local SEO service. In fact, in the US, up to 87% of people look for local information (restaurants, hotels, ...), especially when they are on the road and the number in Vietnam is also increasing.

Penalty service from Google: If your website suddenly disappears, most likely they have suffered from one of Google's algorithms, you do not need to worry too much, call FAME MEDIA for support.

SEO Video: The power of Video is increasingly asserted in this era of image flooding, that is why Youtube has grown to become the 2nd largest social network in the world. Understanding the benefits your video can bring to your business image, FAME MEDIA will optimize the content on your existing videos and help them appear on the Google search results page.

Quality SEO services with experts with more than 6 years of experience

In addition to diversified service packages, FAME MEDIA is confident in expertise because we are experts in SEO services for more than 6 years and have studied and worked in a foreign environment. . In addition, with each digital marketing package, we will commit to keep the keyword results of your website at the top for 3-6 months.

The introduction of SEO services of FAME MEDIA has closed today's article, hopefully after this article, you will understand more what SEO services are that many businesses today seek and consider in their plans. the upcoming overall digital marketing of the business.

When you step into the field of web making or online marketing , more or less, you will surely hear about SEO and many people advise you to do SEO for the website. So what is SEO? And how can you achieve success in SEO? When you followed this article, you probably already know what SEO is in marketing, or what SEO is to do. But here, I won't just explain SEO definitions and jobs. But I also mentioned the application and SEO results on search engines you never expected!

Overview of SEO

What is SEO?

SEO stands for Search Engine Optimization - Search engine optimization. And website SEO is a set of methods that help improve a website's ranking on the search engine results page - SERPs (usually Google).

The most important result of doing SEO is how much the website ranks on the search engine bar. This is similar to displaying your product and making it stand out and make it easy to see.

The 2 decisive factors for success in SEO implementation are:

On-page SEO
Offpage SEO

What is on-page SEO?

On-page SEO is a set of methods of optimizing elements that display right on the website, subpages and are repeated many times when posting new articles. The aim is to improve the website's ranking on search engine results.

In contrast to Offpage SEO, Onpage SEO is the easiest and quickest way when you can control 100% of your results.

However, the most perfect SEO tactic is still a perfect combination of both Offpage and Onpage SEO methods. If you are looking to improve and quickly perfect your SEO skills, the in-depth Entity Mastermind course is exactly what you need.

What is Offpage SEO?

Offpage SEO is a set of tips to optimize external factors, including link building, marketing on social media channels, social media bookmarking, ... to help the website to top Google, pull in goods. thousand of traffic.

What is Offpage SEO? 3 basic factors in offpage SEO tips you need to care about

Of all 3 factors (link building, social media marketing, social media bookmarking) and other influencing factors, SEO backlinks is the most important one.

This factor has the most influence on your keyword and website rankings in the search engines. And this is also the part I will mention the most in this article.

These backlinks act as a vote for your blog / website content. The more quality votes, the more likely your website will rank in search results.

The process of building and finding backlinks is called link building. Whether your SEO Web success or not is thanks to "quality" link building strategies.

6 Type of SEO

Overall SEO: is optimizing the entire website according to Google standards and some other factors to increase the reputation and quality of the website, while improving the user experience.
Keyword SEO: focus on keyword optimization only to increase the highest ranking on the search results page like Google.
SEO Social: Combining distribution on Facebook or Twitter with Google SEO to contribute to improving the website's ranking on the organic search results page.
Image SEO: Optimization helps product images, website images rank higher on the search results of Google and other image search engines.
SEO App: helps app appear on mobile search results.
SEO Local: suitable for local businesses, attracting potential customers to visit the best store

What is the ultimate goal of SEO?

The goal of SEO is quite simple, is it to Top Google? Not really, I do not look to SEO because of Top but because of the influence that Top Google gives me - Revenue and Brand.

“80% of users click on organic results instead of Google Ads. And of that 80%, on average 65% click on the top 5 result. ”

Those figures don't lie. Therefore, in the process of doing SEO, how much website ranking on the search engine bar is the most important thing. This is similar to displaying your product and making it stand out and make it easy to see.

SEO is an important part of Marketing and Business

SEO is a fundamental part of Digital Marketing because people do trillions of searches each year, mostly for commercial purposes to find information about products and services. Search provides a major source of online traffic for brands and complements other marketing channels.

Greater visibility and higher rankings in search results than your competition can have a significant impact on your business results, no matter what the form of results.

Benefits of SEO for Business

In your opinion, what are the benefits of SEO Marketing channel? Why in Vietnam nowadays so many people start to rush to learn SEO profession and do web SEO like that?

1. A channel to attract customers that are sustainable & continuously growing

Optimizing SEO for your website has the opportunity to achieve TOP Google search, which means attracting thousands of traffic to the website. And you can maintain this result for a very long time because basically, the website is optimized for SEO, well recognized by Google and you just need to maintain them.

2. Increase ROI rate

Return On Investment (ROI) is the rate of return on investment cost, the higher ROI proves the more efficient the business operation.

With SEO, you can:

Estimate the profit gained from the traffic coming in
Increase the conversion rate of each keyword brought in, improve revenue
Analyze and evaluate the current status of business website, solve specific issues that directly affect revenue.

You can read more in this article to learn more about ROI and why a business should care about ROI.

Moreover, thanks to effective SEO, you can optimize your marketing budget for ads by implementing SEO-PPC coordinated strategies.

3. Long-term investment

Unlike advertising - when you stop investing in advertising, too, SEO delivers long term results after a period of effective optimization. Your website is still at the top, still attracting completely free traffic, still bringing in customers even without much implementation.

4. Flexible, navigating customers as desired

Website is also a form of Owned Media - communication channel owned by "the owner".

Because a website is owned media, it has benefits that only owned media has. For example, when I have a new campaign, for example, my website can easily navigate users on the page the way I want such as internal links, website banner, ... Without any additional costs.

Owned media leads to Earned Media - the channels of which brand strength comes from.

Because of an engaging website and engaging content, online newspapers and users on social media will take notice. Earned media is 88% more reliable to customers than owned media alone.

5. Improve user UX / UI on website

Because Google will be based on customer behavior to evaluate the quality of the website, consider whether to put your website on the TOP or not? So, optimizing SEO will do a couple of things - both helping the website to be appreciated by Google, while helping to score points in the eyes of customers for optimizing UX / UI well.

6. Understand potential customers' behavior

SEO strategies at FAME MEDIA SEO are built closely with the customer journey, so each implementation step is associated with potential customers' behavior, clarifying the target audience and focusing on increasing billions. conversion rates effectively.

7. Chasing customers with Remarketing

As I said above, SEO can help you optimize your ads costs with combined SEO - PPC strategies, this also comes from understanding customer behavior.

Many businesses often wonder whether to choose SEO or PPC, but under the experience of industry experts, you should make a remarketing target strategy to target audiences thanks to SEO, such as customers who have visited important pages. inside the Customer Journey funnel because they are the exact lead.

8. Building, consolidating and developing a sustainable brand

Most users using the Google search engine, or other search engines will never stop at finding a keyword or clicking on a website on the search results and then done.

Instead, they tend to search for more related keywords many, many and many more times until they have the most complete information.

What does this mean in SEO?

Your website will most likely appear continuously in the eyes of searchers at the top position on Google. And the opportunity will be even higher when users see your business as one of the experts in the business of the product or service they are targeting.

Assuming you consistently appear in the top 5 search engine positions of the keyword phrase they are searching for, are you one of the top 5 experts in the industry?

Are you also (and still are) saying "The higher the ranking of the website on the search engine results, the more reputable the website is"?

But this is also the truth.

The keyword's search engine ranking is like a vote of belief: "Google puts a website in the top position, which means that website is a leading company in this field".

The higher your rankings appear in search results, the more trust you can get in the eyes of your customers.

So how does SEO affect businesses?

Returning to the most basic question when businesses find SEO.

The real answer is this: if you don't rank well on search engines, it won't hurt your business.

But, you are losing huge potential for revenue every day ...

You can generate thousands of visitors to your website every month thanks to SEO. And if your website converts traffic into good leads, you will have hundreds more leads every month.

That's how SEO impacts your business. The results really depend on you.

But everything has two sides of it, so does SEO.

Limitations of SEO

To help you properly understand SEO and make the most accurate decision, I will talk about the limitations of SEO in a moment.

Besides the advantages of SEO, the time invested or the competition is also the downside of SEO. As follows:

1. Long investment time - affects opportunity cost in business

The lasting long-term results of SEO can't come in a day, can they? Getting articles on your business website to appear at the top of the search engine can take a long time. It could even take months.

So, with SEO, businesses need to have patience. And this method will not be suitable for business people who need quick advertising.

2. Stronger competition

In business, competition is inevitable. With the potential that SEO brings, you are not the only business that wants to implement SEO!

Furthermore, if your SEO Marketing campaign achieves impressive results, of course the competitors will change their marketing campaign and attack you.

3. Not a conversion channel if it's purely SEO

I agree that SEO optimization has a very positive impact on the conversion rate of the website. But if you are looking for SEO purely, you shouldn't, because conversion generation depends on other complementary factors such as:

How is the UX & website UI?
How quality website content?
Do you plan on running remarketing?
Is there a CRM system to nurture potential guests slowly converting to real guests?

The result is only an SEO channel or an Ads or a simple channel that drives conversions, but there are two plans in parallel:

Plan to attract users in accordance with buyer persona (customer portrait) through traffic attraction channels such as SEO; ads; PR;….
The conversion optimization plan focuses on converting prospect / traffic into real customers / clients, generating real sales.

4. The continuous variation of the Google algorithm

Search rankings are mostly optimized based on Google algorithm, like a "scoring bar". If the bar is changed, the score will also change. More interestingly, Google often has unexpected updates to directly remove poor quality websites from the search results table.

So not just optimizing SEO is enough, the website should be optimized with focus on user experience, because Google's goal is to provide the best results for users.

Basic process of SEO

SEO covers many techniques from simple to advanced, easy for beginners to give up. But don't worry when I have codified the SEO process through the infographic below. Let's start simple to do bigger things.

Keywords
Research : Research keywords using free and paid tools. The easiest way to start is to understand what your Clients are looking for
Content Construction:
Deploy Content Expert based on the Keyword list that you have researched before
Onpage:
Optimize keywords, heading tags, meta description, images, .. for the content you have deployed.
Offpage:
Building a Backlink system to create trust and promote SEO key URLs
Track results:
Always follow the results that you implemented the previous steps to make next goals.
Advanced optimization:
Continuously analyze further, perform advanced optimization steps. Simply keeping the top is harder than the SEO top
CRO - Conversion Rate Optimization:
The Ultimate Purpose is Revenue and Brands. Constantly optimize the CRO for a successful SEO process.

12 The job of SEO Marketing

SEO is making the website rank as high as possible on the search results. So what work does an SEO person need to implement in detail? The answer lies in this content.

1. Plan SEO every month - quarter - year

The SEO plan should have specific implementation activities based on the current state of the business while focusing on the end goal.

The plan should be clear in the following:

Objectives (SEO audit, topic extension, ...)
Detailed execution items
Deployment date
The person performing

You can check out the SEO Audit Checklist of FAME MEDIA SEO to capture the plan template or apply it to your website.

2. Keyword research

Keyword research is one of the first steps in the SEO process.

And the related keyword search should always be updated to serve the next SEO steps, about every 2 weeks.

If you work with the sales team, gather information from them to know what content / topics are often covered during customer meetings. From here you can realize different insights from traditional keyword search.

3. Content creation and Content updates every week

In addition to adding articles that match customer insights to persuade them to enter the sales funnel more effectively, you also need to review old articles published 6 months ago to update new content, or real does more SEO standard article optimization.

For Content updates, you should check out my tutorial detailing how to audit my Content

4. Analyzing and optimizing Onpage

Onpage SEO says a lot about the health of a website. Good on-page optimization also helps your website appear at special result positions such as feature snippet or knowledge graph, reaching closer to readers.

Feature snippet (featured snippet) is a piece of content displayed on search results extracted from the website by Google in order to quickly answer questions of users.

Snippets have a big influence on a page's CTR on Google search engine rankings, including:

Title tag
Meta description
and URL.

The more these 3 factors are related to your search keyword and user intent, the higher chances of a user clicking on your page.

That's why every week I analyze whether snippets have responded to a user's query on the search results table - SERPs (short for Search Engine Results Page)? See if it is attractive enough or not?

To optimize content for users and search engines - Google, you should remember a few notes:

Optimize keywords for URLs, Headings
Place a catchy title, increase CTR
There is meta description for all content
Build good internal links system
Fix broken links
Add alt text for images on website

I know, SEO knowledge is very extensive and there is a lot more you need to research. However, "if you try, you will be successful", right? There are me and FAME MEDIA team ready to assist you, do not be discouraged!

5. Interaction with Customers

Interacting with customers through comment feedback or connecting content (questions, communication questions) like how I'm "communicating" with you through this article, will make love level. likes and trusts for you higher. And at the same time you also have a chance to get to know your customer better.

6. Build internal and external links

Quality backlink is the key in SEO, is one of the factors that affect website rankings on Google search engines and other search engines alike.

I've always been concerned with the credibility and wholesomeness of my links. The purpose is to make sure the people who visit your website are the people you are targeting.

I do this every week. But at the same time, I also look for opportunities to build new, relevant and quality backlinks.

7. Design, upgrade UX UI of website

The design of the website directly affects the user experience when visiting your website.

I often review pages to see if they meet a person's goals. Persona is a fictitious user base on your website's user base.

Using a heatmap also helps you see the user's navigation characteristics. For example, the eye area of the user focuses the most, the area the user clicks the most ... From there, update the position of the company's banner, strategic button, increase CTR!

8. Advertise and post articles on Social Network

No matter how high-quality you create content, it's useless if it can't reach users. A popular method to achieve that is that through Social Media Marketing (advertising on social networks such as Facebook, Youtube, Instagram, ...) will be an effective bridge to promote content, especially when you have followers. Follow certain interactions.

The important thing is that businesses need to understand how their readers operate on social media to plan the right strategy.

9. Analyzing and evaluating the opponent

You are wondering: What are the techniques / strategies that the competitors are applying to do SEO?

In this case, I'm not only talking about competitors in the marketplace, but also about the competition on the search results page. And so I also FAME MEDIA team is always monitoring and updating the latest SEO tactics so that we are not left behind.

10. Management of returned data (metric)

This is the essential task of measuring your efforts and knowing how your website / blog is performing.

The first task of each day is to analyze the performance of the blog page and check for suspicious behavior (both positive and negative).

11. Persona analysis

Like I said, the customer portrait determines the overall marketing strategy.

So schedule a regular review. From there, you can know whether your SEO strategy is properly targeting the ideal audience at the moment or not.

I do analysis as needed, but I recommend reviewing your ideal client portrait every 6 months. From there, we rely on the content of our profile persona to build content on the website or website content strategy.

12. Report, re-evaluate based on Plan set out

Reports help us locate other departments within the company involved in the SEO work we are developing. So that it can provide interesting comparison of the results achieved.

So, what information needs to be presented in SEO reports? Let's take a look at it with me!

Number of unique visitors
Growth over the previous month
The most visited pages
New Ranking
Percentage of article conversion
With customers
New link

If you're an agency and need to report results, focus on metrics that deliver the real results your customers expect. For example, traffic or conversion rate.

Better SEO tools

There are top jobs in SEO you just need to implement manually, but there are also top jobs that force you to resort to tools.

Including the following tools:

Google Analytics
Google Search Console
Google Tag Manager
Google Keywords Planner
Ahrefs
SEO Quake ToolBar
Screaming Frog
Surfer SEO: Onpage optimization according to LSI KEYWORDS
Cora SEO: advanced onpage optimization
Spineditor.com checks keywords cheap and easy to use
Google Pagespeed Insights measures load speed

Google algorithms

Google's algorithms significantly affect the SEO results of many websites. Therefore, SEOs need to know how to adapt to the constant changes coming from Google.

Here are some of the biggest algorithms SEOers need to know:

Panda algorithm
The Penguin Algorithm (penguins)
Pirate Algorithm
Hummingbird algorithm (hummingbird)
Pigeon algorithm (pigeon)
Mobile Friendly
RankBrain
Possum algorithm
Fred algorithm

Let's find out in detail the content of each of the aforementioned algorithms!

Panda algorithm

The goal of Panda algorithm is websites with low quality content, poor quality, spam, copy,…. When the website violates these errors and is handled by the Panda algorithm, it is impossible to get a high ranking on the search engine.

The Penguin Algorithm (penguins)

Sites with poor link profiles, spammy and unnatural links, will be handled by the Penguin algorithm and cannot be at the top of the search table.

Pirate Algorithm

The aim of the Pirate algorithm is to handle websites that violate content copyright, which have been reported by many infringements.

Hummingbird algorithm (hummingbird)

With the Google Hummingbird algorithm, websites with keyword-stuffed articles or inaccurate keyword targets will be dealt with.

Pigeon algorithm (pigeon)

Poorly optimized sites, improper Google My Business setup, or conflicting business contact information or lack of citations in local directories will be handled by Pigeon.

Mobile Friendly

The Mobile Friendly algorithm will screen websites with no mobile version, websites with too small text, or lines that are too close to each other, making it difficult for users to read, use many plugins, or have modifications. view is not good to proceed with violation handling.

RankBrain

The goal of the RankBrain algorithm is websites that lack a specific query relevance or provide poor user experience.

This algorithm deals with websites that have the same address or provide similar services.

Possum algorithm

This algorithm deals with websites that have the same address or provide similar services.

Fred algorithm

The objects that Fred algorithm aims to are websites with too many ads, spam, poor quality content, not aimed at users.

This algorithm when launched has caused many websites to reduce traffic. There are even websites that drop to the level of 1 in 10 before.

Businesses building websites should pay attention to the algorithm that can bring their website to the top of the search table.

Popular forms of SEO

There are many popular SEO forms today, but the end result is still increasing visits and optimizing conversions for the website. Let's take a look below.

SEO Branding

SEO focuses on increasing brand awareness, spreading entity about the business to increase brand strength, priority to increase rankings on SERPs, and at the same time helping to build good images in the hearts of customers. From there, create a good effect for the company's business and business.

SEO Sales

Sales SEO is currently the most popular form of SEO today, especially e-commerce sites (SEO E-Commerce).

With the strong development of e-commerce and popularity, the increasing trend of online buying leads to more and more SEO sales products.

SEO is the natural way of reaching potential customers. So when customers search for keywords, their purpose is to find information. By providing information, you can advertise and sell your products.

The form of SEO Sales not only brings revenue but also is a way to connect and retain customers. Through quality information that you share, customers will regularly update and gradually become close friends. This is an effective sales method and a cost-effective form of online marketing.

SEO Crisis

SEO crisis is the sudden loss of your website's stability and ranking on search engines. It brings heavy economic and mental damages to website owners. Failure to properly process can lead to irreversible losses.

The most common causes of an SEO crisis are:

Get badly played by the opponent by pumping dirty links
Too much link building strategy is not diverse
The content is not creative, there is too much copy
Use black hat SEO tips,….

Process to handle SEO crisis:

Identify the cause of the SEO crisis
Filter and disavow dirty backlinks, filter and correct serious error content, ...
Optimized the entire website for Google friendliness
Contact to declare directly with Google to be handled as soon as possible
Develop a new site in parallel with crisis handling to maximize your time and benefit.

SEO Traffic

Usually website traffic comes from sources

Direct
Referral (indirect - Through an intermediate page)
Organic Search (Through search engines)
Social (Through social networking sites)

The traffic of visitors should be the right audience (through the website they came to, through related intermediaries). From there, will help bring efficiency to the Website.

SEO Trends

Two trends are often chosen when SEO Trends are: Trends are hot and trends are coming:

Hot trends are daily hot events on television and the Internet. For example: Thank you here, programs about U23 Vietnam, ... and many people are interested in such as: Bui Tien Dung, Quang Hai, Duc Phuc, ..
The impending trend is the form of SEO ahead. For example, using keywords related to World Cup 2018, Apple Army 2018, ...

This form of SEO helps to bring a lot of Traffic, but the competition is quite fierce. At the same time, only effective for a certain time.

Update: SEO trends 2021

Presenting you some of the new SEO trends in Digital Marketing 2021.

Schema Markup

Did you know, currently Schema Markup no longer affects the process of improving website rankings. However, it plays an important role in increasing the organic click rate (organic click).

So, while Schema Markup can't help boost rankings, it can help you generate a lot of organic traffic.

For example, let's look at the following search results:

Do you see the difference? Difference makes an attraction, doesn't it?

And other types of "Rich Results" can only be performed when using Structured Data in HTML of the website. So if you want your website to stand out in SERPs, I recommend using Schema.

GOOGLE EAT

EAT, short for E xpertise - A uthoritativeness - T rustworthiness ( roughly translated: Expertise - Authority - Reliability ), is a factor that Google increasingly focuses on in recent years.

Why?

It's simple: Google wants to be 100% sure that the content in its search results can be trusted.

In order for Google to give your website a high EAT rating, it needs to be considered industry trustworthy.

For example, Wikipedia has the highest EAT rating of any website. The content is written and edited by thousands of people (many of them are experts in their field).

SEO Voice Search (voice search)

Nowadays, users gradually turn to voice search.

According to Google statistics the number of voice searchers has skyrocketed over the years. Even nearly half of adults use voice search every day. And it is growing rapidly.

The bottom line? Voice search is one of the key trends in SEO and Digital Marketing. As more people start searching with their voice, publishers will have to figure out how to create and optimize content specifically for voice search.

YouTube Video SEO

YouTube recently surpassed Facebook as the second most popular website in the world.

Unlike other social networking sites (like Twitter), YouTube is also a widely available search engine. That means SEO is extremely important for ranking on YouTube.

Certainly, YouTube videos have been in Google search results for many years

SEO resources

There are many great knowledge to help you SEO and improve your website optimization skills.